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Cool Product / Misleading Quality Product is cool. But don't buy it if you expect quality or for them to stand behind their lifetime warranty. Zipper failed on my backpack - and when I submitted a warranty claim their response was "too bad so sad tell your dad." That quality guarantee is just marketing

Superlative Warranty Exchange I bought a chrome bag from their site a few years ago on clearance for ~90$. After heavy use in the intervening time one of the seams at the bottom of the bag came apart rendering it pretty useless. I was super afraid that I'd get the runaround or have to pay a ton out of pocket to use the warranty, but contacting them and sending photos of the damage was straightforward and took just a few days. They gave me a voucher that worked on any (?) bag on their site, and I ended up choosing a > $200 bag and only paying shipping. Both bags are quite great for their price, and I really can't say enough about how great the new one (Bravo 3.0 I think) is. It seems they more than stand by their word with their warranty, and the quality of their product has only increased over the last several years. That's how you win a lifelong customer.

Overpriced low quality poorly designed clothing I bought a pair of Wyatt 5 jeans for $120 which are advertised as "The toughest pair of jeans you'll ever own, period!"...the left leg stitching started unraveling from the bottom to knee in less than six months (a pair of generic $40 Levis would have lasted three years). Threw away the jeans and now I'm stuck with a $120 gift certificate for a site that has absolutely nothing desirable (yeah I don't want a $180 hoodie).

Quick and Responsive Customer Service I ordered their doubletrack frame bag but found out I didn't like how it fit with my bike. I requested a refund through the website and within a day I was contacted by their customer service that my credit was processing without any hassle.