I am a first time gun owner and met… I am a first time gun owner and met with Ariel. He was extremely helpful without being pushy or salesy. He was very thorough explaining each firearm and ultimately helped me find a great one that I’m excited to use. I would recommend him/ iconic arms for anyone in the Bergen County area.

Great Place with Knowledgeable People… Great place with knowledgeable people that will go the extra mile for you. Definitely not in it for a quick sale. Took the time to explain every important detail and made us feel comfortable and even offered us cappuccinos. Highly recommend. Not your normal gun shop.

Customer service was excellent Customer service was excellent, the pistol was at my FFL within 4 days. Bul Armory is an excellent choice of weapon, great price great quality love my Cherokee. The only thing is that the pistol didn't come with a manual. I thought all new guns come with a manual.

Multiple transactions with no issues - Great Job! We purchased three firearms and a red dot sight. We were very pleased with the transaction process. No issues encountered. Very automated process and no snail-mail / faxing of forms. Most important, they're trustworthy. They are well versed in domestic/foreign firearms and supporting accessories. Looking forward to shopping with them when the market cools down. They demonstrated some great cerakote options on ‘Other’ categories. Definitely worth your time browsing their site and calling for availability. Click on the manufacturers tab and browse away.

Knowledgable and Care Went couple times with appointment and checked some of the items what I was interested. I met with Ariel truly gentlemen and even though they were on the process on moving to different offices and very busy, Ariel found time for me on showing some of the fire-arms he had at that time available. After couple visits I decided with Ariels help to get what was comfortable for me. couple days later I was called to pick up my fire-arm.smooth transition.