My recommendation, avoid, and buy Trek, I certainly wish I had... I'm really very disappointed in the Factor bikes. I needed to replace my Trek Madone Gen6 SLR7 after being knocked of at high speed last year, one of the most scariest events in my life - destroying the bike and nearly destroying me. I was looking at the Gen7 Madone but someone recommended the Ostro VAM as an alternative as it's a good all-rounder, especially for hills. I visited Vires Velo, Factors only outlet in the UK, and after speaking to the sales team and getting all the sales talk was also told the Ostro VAM was a great all-rounder. I also specifically asked if there was a new model in the pipeline and told there was not. I had their "bike fit" which was done in less than an hour, paid my deposit - but during the bike build process was concerned and questioned some of the sizing as it was quite different to my Madone and from the sizing on my RETUL bike fit, but was assured all was correct. On collection it was apparent this wasn't the case though. The saddle height was completely wrong and had to be adjusted massively leaving scratch's all down the new seat mast. I also found my knees hit the handlebars. I was not happy on a £10,000 bike. Communication went downhill fast, taking days to get any response, I wasn't able to ride the bike for weeks whilst this all went on, and I specified I wanted to return the bike for a refund due to the issues - but this didn't seem to be an option. In the end I had to drive back with the bike, another 300 mile round trip, to have the handlebars and stem replaced with a larger one. I have now found out, less than 3 month's after ordering, a new model has been released - I saw they were having flash sales shortly after they sold my bike to me, which indicates they knew very well the new model was coming out, but still proceeded to sell me the old stock at full price even though I asked specifically if a new model was coming. If I had known I would have waited the short time to obtain the newer, lighter, faster model, as I plan get in to more competitive riding this year as I fully recover from my accident. I am not very happy about the whole affair, and has left me rather disappointed in my purchase. This is my 5th and most expensive bike to date, yet the least pleasurable. I reached out to Rob Gitelis, the founder of Factor, and initially he responded to me, but once I sent my complaint across, never came back to me, so it just shows Factor are not interested in customer complaints. My recommendation, avoid, and buy Trek, I certainly wish I had...

Think carefully before going near this brand I have personally worked with Factor Bikes for 6 years. We ordered 30 of their very first Factor VAM´s, half of which had quality issues, we supported the brand through this process (often investing our own money in rebuilding replacement frames). There have been many quality issues and always we have represented the brand well. We have spent our own money on markeing the brand in Spain. We put their bikes as demo bikes ourselves to promote the brand. We have been the largest Spanish account for over 3 years and have spent close to €1 million on the brand. Then I receive a call by the local distributor to tell me we can no longer sell Factor. No contact by the brand itself, no visit or explanation. I have never experienced this un-professional behaviour in all my career. This is a word of warning if you are considering working with Factor bikes and also something to think about when you are selecting the brand of bike you want to ride. I thought carefully before writing this message and decided it is unfair not to let other bike shops know that at any moment you could lose that income because Factor is a fickle brand without a solid consistent distribution.

High end customer service for a high… High end customer service for a high end product. Buying a new bike can be daunting but Rob and the team at Factor made it a smooth and enjoyable experience. They ensure you get a bike fit so the sizing and set up straight out of the box are pin point accurate, there is no pressure during the spec and sale process and the product is amazing , just ask Chris Froome if you don't believe me! Happy to recommend to anyone in the market for a superbike.

FACTOR O2 was a hit! I purchased a FACTOR O2 disc brake - 2018 from GloryCycles.com. Great bike and the FACTOR support via email provided awesome support.