I've found the hairy grail! Have been searching for a good men's hair dye for years. I happened to see a YouTube video from a creator I trust. The Simpler kit arrived quickly and it was very easy to use. No mess, no fuss. The resulting color was very natural. Finally I think my search is over. No regrets. Totally recommend Simpler.

Too Hyped. Not worth it After reading a series of 5 star reviews, I've lost faith in reviews and ratings. I have no intention to affect someone's business, but here's my feedback after using it. Both the colors (white and black combined) doesn't comes out of can as uniformly as shown in all the videos. Hence, causing an unbalanced ratio of color and the activator on the brush. I had to wash it and try a couple of times get the balanced colors. No point applying the color only without activator. Secondly, it's incorrect to say that it doesn't stains on the skin. It does. The brush given in the kit is so annoying. A lot of color just sticks in the brush, which is just a wastage. Also, cleaning it is a challenge because it has plastic brissels which doesn't let your finger tips to go in to rinse and clean it. Overall, not worth the money

This is the only best hair coloring product out there When I first ordered Simpler hair, I said to myself it seemed like a good product to try and after I used it , it didn't disappoint. It is the best hair coloring product I've used. It made my hair look very natural, in fact I received quite a few compliments. I'm happy with it

I agree with another reviewer who… I agree with another reviewer who stated that the product in the can doesn’t come out equally. Agree that the brush is hard to clean as well. After using product hoping it would be gentler on my face turned out that it was more harsh then JFM product. I had to put aloe on to combate the itching and redness. This is after the 48 hour test behind the ear. Disappointing because the color turned out great.

Great product and excellent customer service This product/company is simply brilliant along with great customer service. As a gent in my late 50s, I’ve had grey hair for as long as I can remember and I can honestly say this is the first time that I've used a product that looks so natural - no hue or skin sensitivity caused by chemical-based products. So impressed on first use that I immediately ordered another two products. One happy customer