I love their Vitamin C Serum I love their Vitamin C Serum. I was on the hunt for a serum now that I'm starting to get a few little lines here and there. Nothing too serious, yet, but I wanted to get a little boost before things do go a lot deeper. I was really specific in what I needed in a serum when I started looking. I'm a vegetarian and having a product that was cruelty free and vegan was a definite for me. I wasn't going to compromise on those things at all. And I needed it to be GMO free too. I needed only natural things. Only the stuff I'd heard of before and actually knew what they were. I know. Super specific and probably picky too. But it's what's going on my body so yes I'm going to be picky. Auraful's Vitamin C Serum is the one that really caught my eye. It checked all my boxes. It was also neatly packaged, looked great, smelled really good going on, and came quickly. The little lines are fading and I'm very happy with my purchase.