The process was eye-opening The process was eye-opening. I have led many organizations primarily from an operational capacity. This program made me step outside of that context and create a customer centric process, clearly laid out for me to understand. The people and the culture are outstanding. Everyone is committed to helping and seeing musicians succeed. I love being a part of a community that truly values the success of the client. Every musician in the program offers ideas and suggestions that have been gained via experience. Everyone helps everyone, because each of us have unique fans. It is truly an inspiring program that directs the musician to a servant leadership approach. I love this approach as well as this strong, caring, and committed community of musicians.

A perspective to consider Modern Musician sells a tactical strategy that can be very effective for certain kinds of personalities and musicians. If your audience is one that expects and buys merch, that’s great. And if the direct appeal works for your audience and you, even better. For a solo female artist this approach was not for me…The customer service is attentive enough but also not too good — they want to drive you to the pricier “gold” level. I found customer service to be very friendly and supportive. But the software while having lofty aims does not deliver. There are better CRM programs and way better email programs — I just didn’t have enough experience and didn’t do research, so believed their statistics and pricing comparisons. The social media integrations are not as functional as others and for a small band pretty unnecessary. I learned a lot from this business, most of it being how to sell because they did such a great job of it. I truly got a lot of value just seeing how they operated. I have since moved to an email service with a way better delivery rate (that I never would have sought out of this hadn't been such a failure!) and changed my strategy altogether. I’ll let you know if I end up finding the master strategy but I think it’s a better course of action. I’m writing this to provide someone else with a little more color on the MM experience from someone who was really invested and implementing for 3+ months — I’m happy for those who have had this approach and community work for them and their music but it was not something that worked for me despite best efforts. Best of luck ~

Modern Musician Indeed! MM has been so essential for me! The program has taken my career - and my relationship with my career - to a new level. In the space of a year, I more than doubled my fanbase and was finally able to cover my advertising costs by selling merch to superfans all over the world. It's a lot of work, but very much worth it. Michael and team have created an ever-evolving system that gives artists real agency in these confusing times. Highly recommend.

Really love this team Really love this team. My husband and I have been running successful campaigns for building our fans and we have gone from 300 fan group members when we started to almost 2,000 in 12 months. These are real people who chose to join our private FB group as a result of what MM taught us. We get orders for our merch and connect with them weekly.

Taking the Gold Artist Program at Modern Musician Taking the Gold Artist Program at Modern Musician was a big step in my music career. I learned a lot of valuable things that helped me improve my habits and outlook on my music career, and I had a lot of breakthroughs that changed my thinking and approach around monetization, merch, email list building, and more. The best part of the program was getting to know other musicians and to have a really practical, inside view of what they're doing—the nuts and bolds of how an ad performed, how much they spent on shipping merch, how they figured out how to monetize their livestream, etc. One thing that holds me back from giving a 5-star review is the fact that, after following the coursework and really putting in the work, I'm operating at a STEEP loss which does not make my current setup viable in any way for me. Some of the business systems that have proven profitable for members of the Modern Musician team haven't worked as well for me—for example, the ad system that seemed to work well for others are insanely expensive for me to run, and shipping costs from Canada erase the profit margins on physical goods. I've spent a large portion of my time re-engineering the systems that were said to work when I joined the program. Becoming monetized and profitable was the main reason I joined, and that was a huge selling aspect of the course, so truthfully I am a little let down that I'm not seeing any returns. So, in the end, I'm going to get a result that works for me, but it's only because I'm willing to really put in the work and redesign it all, based partially on concepts I learned in the course. Overall, this is a fantastic group of people. It's a lot of work to implement the coursework, but if you do, you'll end up with a more organized system for running your business, connecting with fans, positioning your merch, and other aspects of being an indie musician!