It was fantastic to work with Kaboom It was fantastic to work with Kaboom! I wasn’t sure going into the USP discovery process if the value would be worth it, but it blew me away! So worth it! I will use them with many more of my own startups and my clients!

No longer floundering Before meeting with Stephen, I had only heard of a USP but really didn't understand what it was or the value behind having one. Since meeting with him, I have a much clearer picture of what it should be and the importance of having one that is clear and concise. I no longer feel lost in a sea of coaches but rather now, I have a lifeboat that could turn my brand into a cruise ship.

Amazing USP creation support I was struggling to articulate what my business could do for customers in a way that was concise and engaging. Kaboom Marketing were recommended to me and did a fantastic job of unpicking insights and weaving them together into a USP statement that feels absolutely right! I wouldn't have been able to achieve the clarity and impact of my USP without the support of Kaboom Marketing. I would highly recommend them to anyone who needs some help turning their thoughts, insights and experience into compelling statements of business value and purpose.

USP Development from Kaboom Marketing Stephen from Kaboom Marketing went through a detailed analysis of our service. He asked questions to understand the core advantages of our service, and also looked into what motivated the leadership team. The resulting USP that he created for us was in some ways expected, but also picked up on things that we hadn't thought of. For example, we wanted to tackle too many different ideas -- we provide digital marketing services, so there are many things we can offer, including website development, copy writing etc. However, as a result of Stephen's analysis we narrowed down our offering to services where we have a unique capability. The results from this USP consulting enable us to save countless hours doing things that are not within our strengths. Plus, having a focused USP will lead us to have a successful business rather than a business where we work long hours for little reward.

Marketing with heart I have been in private practice for a while and had been considering marketing services on and off. I had worked with someone in the past that didn’t understand my services or who my ideal client was. I had put on hold hiring anyone else because I didn’t want to waste my money. I have been struggling with how to attract my ideal clients without having to be the marketing person for my practice. I came across Stephen’s business profile on Alignable.com and decided to schedule a discovery call with him. He understood my business, and what I was hoping to accomplish. He gave me some wonderful tips during the discovery call and was very generous with his time and advice. I knew that I wanted to move forward with him for my marketing needs because there was alignment and rapport. I’m currently in stage 1 with developing a very clear message about my business and who my ideal clients are. I appreciated the fact that he recorded our conversation to capture everything he needed to develop a clear picture of my services, how I do what I do, the demographic I work with, etc. Currently, I am taking Stephen’s recommendation of services one stage at a time. I appreciate that he is not “salesy” or pushy. He’s sensitive to what I’m able to do currently and very encouraging. He is also very knowledgeable and supportive. I would highly recommend working with Stephen because he genuinely cares about the people he is working with and doesn’t treat them like a pay check. I’m receiving exceptional value for what I paid for and much more.