USP Development from Kaboom Marketing Stephen from Kaboom Marketing went through a detailed analysis of our service. He asked questions to understand the core advantages of our service, and also looked into what motivated the leadership team. The resulting USP that he created for us was in some ways expected, but also picked up on things that we hadn't thought of. For example, we wanted to tackle too many different ideas -- we provide digital marketing services, so there are many things we can offer, including website development, copy writing etc. However, as a result of Stephen's analysis we narrowed down our offering to services where we have a unique capability. The results from this USP consulting enable us to save countless hours doing things that are not within our strengths. Plus, having a focused USP will lead us to have a successful business rather than a business where we work long hours for little reward.

Great at USP & marketing strategy I met with Stephen to help me clarify my USP. I’ve been really clear on who I serve and what I offer but I wasn’t sure how to communicate it in a way that didn’t sound generic. Stephen was able to show how my services were unique. I was surprised by his knowledge of marketing strategy & offer structure in addition to USP’s. In the end I was able to gain clarity on my USP, how to communicate it and as an unexpected bonus have ideas for a unique offer structure.

Stephen is skilled in keyword target… Stephen is skilled in keyword target marketing, his understanding and implementation on Google advertising is excellent. His has been a trusted advisor for two of my businesses which both started from just a concept and grew very successful enterprises! He is honest and trust worthy and I would highly recommend him.

No longer floundering Before meeting with Stephen, I had only heard of a USP but really didn't understand what it was or the value behind having one. Since meeting with him, I have a much clearer picture of what it should be and the importance of having one that is clear and concise. I no longer feel lost in a sea of coaches but rather now, I have a lifeboat that could turn my brand into a cruise ship.

It was fantastic to work with Kaboom It was fantastic to work with Kaboom! I wasn’t sure going into the USP discovery process if the value would be worth it, but it blew me away! So worth it! I will use them with many more of my own startups and my clients!