Great at USP & marketing strategy I met with Stephen to help me clarify my USP. I’ve been really clear on who I serve and what I offer but I wasn’t sure how to communicate it in a way that didn’t sound generic. Stephen was able to show how my services were unique. I was surprised by his knowledge of marketing strategy & offer structure in addition to USP’s. In the end I was able to gain clarity on my USP, how to communicate it and as an unexpected bonus have ideas for a unique offer structure.

Kaboom helped me with clarity and direction for my biz! Before working with Kaboom Marketing, I felt very stuck and discouraged with my business. Something clearly wasn't working but I didn't know what I was missing. Stephen brought clarity and humor to the situation, seeing the things that needed to be changed and what strengths I needed to highlight more. The process is very thorough and really makes you think. After our sessions, I not only had a much better idea of what the problems were, we had ideas for a completely different business model. If you're a new or even seasoned business owner whose business needs a boost, contact Kaboom and get ready for an explosion of ideas and possibilties!

USP Development from Kaboom Marketing Stephen from Kaboom Marketing went through a detailed analysis of our service. He asked questions to understand the core advantages of our service, and also looked into what motivated the leadership team. The resulting USP that he created for us was in some ways expected, but also picked up on things that we hadn't thought of. For example, we wanted to tackle too many different ideas -- we provide digital marketing services, so there are many things we can offer, including website development, copy writing etc. However, as a result of Stephen's analysis we narrowed down our offering to services where we have a unique capability. The results from this USP consulting enable us to save countless hours doing things that are not within our strengths. Plus, having a focused USP will lead us to have a successful business rather than a business where we work long hours for little reward.

When it comes to Unique Selling… When it comes to Unique Selling Propositions and language that buyers understand, Stephen and his team do amazing things. Their review of our website was Kaboom awesome! Highly recommend them for email and social media copy as well.

It was fantastic to work with Kaboom It was fantastic to work with Kaboom! I wasn’t sure going into the USP discovery process if the value would be worth it, but it blew me away! So worth it! I will use them with many more of my own startups and my clients!