Exellent Text, Simulation, and Overall Experience I used the Social Media Marketing text and simulation. It MADE the class. The students loved the competition, and they got to see how their choices impacted the success of their SM campaigns. As for the text, the individual chapters on each platform was a huge plus. I highly recommend this package.

My students continually have problems… My students continually have problems logging in - the platform keeps them looping and looping and kicks them out. My other issue is with the guided notes. There are numerous inconsistencies between the instructor's version and the student's version - different questions, not in the same order, etc. Someone needs to go through each of those to verify they have the same content. I would also like the most up-to-date information. Social media has definitely changed since in the past five years, and some of the statistics are out of date. I am currently in the process of searching for a new platform to teach the class.

Horrible product of proprietary bs that… Horrible product of proprietary bs that makes college students even broker. Textbook will randomly lock you out, mobile websites consistently stop working for days at a time. You can't even copy and paste text into notes, or to summarize a chapter. I SPENT $80 ON THIS TEXTBOOK LET ME HAVE A PDF VERSION. For the pursuit of antipiracy they're robbing from poor students that are forced to get a horrible textbook option from courses that require it.

Overall great curriculum and product Overall great curriculum and product. I selected this because of the nice video cases, easy to use materials, support -- a turnkey offering that I can add my take on. Mostly, the simulation is key. I am still looking for a little more support on the simulation. I'd like more specifics on how it works and results. I would also suggest some debrief videos. 5 stars then. 4 for now. Also, please add a template for a marketing plan.

My students love the simulation! My students are enjoying the simulation. They like the idea of getting paid every Monday and having bills due on Friday. They also love the Life Happens activities. They look forward to the performance reviews so they can earn raises and raise their credit scores. They watch the stock market to see if they are earning or losing over time. I think this is reinforcing the skills we are learning in class.