Wiegertje Postma
NLA Great Tool I think Launch Studio is an essential tool for anyone hoping to launch a successful crowdfunding campaign. For me, it did two things: first, it made me realise the enormous amount of work that comes with properly preparing a Kickstarter campaign. The more I learned in the course on how to approach development of the narrative, the visuals, the marketing strategy, and the process during the campaign itself, the more daunting the whole idea of a crowdfunding campaign seemed to me. But luckily, the second thing it did was give me perspective, very handy tools, advised timelines and the opportunity to discuss the campaign with experts and peers, and receive their feedback. It breaks the process down into little steps that in themselves seemed doable, and together led us somewhere I didn't think my team and I could get by ourselves. While the course is generally geared towards campaigns for tech and design products, it's equally helpful for other types of products – like in our case, a magazine.