I have been investing in wines for over eight years. I have been investing in wines recommended by Sure Holdings for over eight years now. I have bought and sold wines. There has never been any problems with monies not being paid to me from the sale of wines, the accuracy of fees charged and the service that is provided by James Pala and his team which is second to none. James will often call just to check in and give me an update on my portfolio. There is no pressure selling. Fees are extremely reasonable. As with any investment, a recommendation may made based on the information available today and economic conditions can change which means the investments can go up and down but with a long term view in mind, there is some sound fundamental economics behind this type of investment. I am very happy to provide this reference for Sure Holdings and I do it without any expectation of reward in return.

Dissapointed.. After many years as a customer, I am now treated like a pariah. Sure Holdings has in the past established several protocols but lately they dont seem to follow them any longer.. such as notification of payments for sales of wines. They used to require customers to fill-in a form to confirm where the funds would be sent but now they simply send the funds w/o even notifying me, the customer. And when I complain about this, I am labeled a trouble maker. The returns for the investments have also been poor but for us only to be told that we don't invest sufficiently on a regular basis. How can any sensible investor continue to pour funds into a portfolio that is not returning a decent profit. Most of the profits are eventually eaten up by the storage fees. I have also recommended friends to join and they have left basically because of the latter reason. I am also in that process of exiting by selling all my wines.

Good sound investment advice good sound investment advice. Followed it and made a 50% return over 2 years.

Excellent service Excellent service. Always great recommendations and never a problem to phone and discuss my portfolio. Recently sold some wine and received sale money promptly. Highly recommend

Buy Wine-Make Money James Pala (owner) personally reached out to me with a phone call to purchase some world class wines for investment purposes. I did my homework (reviewed the company) and spent some one on one time with him and was very impressed! My first purchase was one of the top wineries in France, with great early returns on the purchase I have continued to aggressively buy case after case. With in just a couple of years I have a well performing portfolio, have done a wine dinner with James and his company and could not be happier with adding wine to my investment portfolio. Yes, wine is a hobby of mine and I am born and raised in the great wine region of Napa Valley, but gentleman like James do not come around everyday. Please, buy a case and get hooked like me.