Reuben is the go-to guy whenever we… Reuben is the go-to guy whenever we have had a question or issue. He is an outstanding representative of and for your company. He is personable, knowledgeable, helpful and has always gone out of his way to assist. He is truly a great asset for ChoiceTrade and I have always enjoyed our interactions. Most sincerely, Lawrence P. Dvorshock II

Easily by far the worst brokerage I… Easily by far the worst brokerage I have ever used. Hidden fees can easily amount to $35-$50/mo. Customer Non-Service is extraordinarily poor, so much so that I renamed them PoorChoice Trade in my 5+ years with them. Regardless of how much you trade or don't trade per month/quarter you will still be charged a minimum, i.e. either collected as trading fees or as a charge per month as well as another possible hidden charge per quarter. (And monthly statements are nearly impossible to attain online). I've used nearly a dozen brokers throughout these last 20 years - usually 3 at a time for availability and/or as a backup if one or the other hadn't been available. (My favorites tend to be InteractiveBrokers & ETrade [I do miss OptionsHouse]).

Very slow updating trade prices Very slow updating trade prices. Was unable to buy CRWD when it had it's ipo as it rose by 77%, costing me a lot of money.

18 years with Choice Trade and still trading... i've been with Choice Trade for 18+ years, and since day 1 i've always thought i was the only customer they have. Their customer service is outstanding ! I'm able to talk to both principals 7 days a week on there personal cell phones if needed. Their low commissions, fast executions via the DAS Trade platform is second to none. I cannot say enough good things about Choice Trade, and that is why my 18 years of being a customer will continue for a long time.

Personal Service still Exists If you miss the days of speaking to a person when you have a question but need the benefits of discounted on line trading then Choicetrade is that dream come true. Through the consolidation of financial firms and brokers over the last ten years, individual service has been lost. Well, not at Choicetrade, as I have witnessed first hand enhancements to service just by making the suggestion. I could not provide a higher recommendation.