Setting The MTB Retail Standard I’ve bought 2 Santa Cruz bikes from Stif Harrogate. They’re absolutely fantastic. Their prices, untouchable customer service, honesty and product knowledge set them apart from every other bike shop in this market. I’ve had valves fail and had replacements shipped under warranty the next day, brake issues that have been sorted and all forms of advice on owning a top end enduro bike. The guys at Stif are an asset to their company and the reason I’ll only ever buy a bike from this business. Jed is super efficient, fair and straight up on the warranty side. Their workshop is fantastically ran and their sales team are real riders with real world experience.

Top service Purchased a new bike, informed staff, no pressure, offer of trial / test-ride, really good deal, and efficient/fast shipping (even carrier handled damage to box well managed and recorded). Would trust.

These guys know their stuff! Used these guys for a few years now and their service is bettered only by their knowledge. Whether it’s been buying individual parts or full custom bike build, their knowledge and advice is on the money.

Had some issues with a retun I was due… Had some issues with a retun I was due to make being stolen from my car. The guys at Stif were legends about it and sorted my refund. Bought some other knee pads, fast and efficient. Perfect customer service. Highly recommend

Emergency repair needed! On a cycle tour and desperately needed a new brake cable. Stif Cycles was the nearest Cycle Shop but 3 miles away. They offered to drive over, collect me and the bike, take to their shop for repair - and for me to cycle back. While there they then proceeded to replace the other cable too (and not charge for it). An excellent Team, really interesting store and superb service!