Setting The MTB Retail Standard I’ve bought 2 Santa Cruz bikes from Stif Harrogate. They’re absolutely fantastic. Their prices, untouchable customer service, honesty and product knowledge set them apart from every other bike shop in this market. I’ve had valves fail and had replacements shipped under warranty the next day, brake issues that have been sorted and all forms of advice on owning a top end enduro bike. The guys at Stif are an asset to their company and the reason I’ll only ever buy a bike from this business. Jed is super efficient, fair and straight up on the warranty side. Their workshop is fantastically ran and their sales team are real riders with real world experience.

Emergency repair needed! On a cycle tour and desperately needed a new brake cable. Stif Cycles was the nearest Cycle Shop but 3 miles away. They offered to drive over, collect me and the bike, take to their shop for repair - and for me to cycle back. While there they then proceeded to replace the other cable too (and not charge for it). An excellent Team, really interesting store and superb service!

Great service from stiff as usual Great service from stiff as usual. Very helpful and knowledgeable staff who always go the extra mile to help out. Would definitely recommend using them.

Great company Great company, excellent customer service and very friendly staff capable of answering any questions, recently purchased a Santa Cruz tallboy from here and the whole process was a pleasure, can’t recommend highly enough.

Boys are just awesome. Boys are just awesome. I've just ordered a 2022 edition Santa Cruz 5010 C R-Kit L from them, and as a first very good point, the pricing was far more attractive than everywhere else on the Internet : 3400€ shipping costs included instead of 4800€ recommended on Santa Cruz's website. Second great point, a very nice support: delivery has been pretty bad because of TNT's shameful performance and the whole Stif team have been doing their best to help me dealing with it and finally getting the bike delivered in good shape. Thanks boys! Last but not least: plenty of good advises by e-mail to help me setting up the bike and getting the best out of it. Cheers boys! Should I order a new bike someday, you'd be the first website I'd give a shot to. Mickaël