Continuous updation required with the latest Good content. Need to be updated at lightning speeds to match up with pace of business. Now need more digital marketing tools like SEO, Performance Marketing, Content Marketing, Complex Consumer Journey Mapping, Annual Social Media Plan templates, Pitch presentation templates- I can go on and on. Also need the copies of the presentations in ppt or pdf form that are discussed in webinars.

A treasure trove of planning A treasure trove of planning. Follow a full program, taking you from novice to fully armed. Or dip in and out with exercises on absolutely every aspect of comms planning. Mutiple myths busted, insightful case studies and more - all brought to life by Julian with energy and kindness. Worth every penny.

Perfect For Account People too. I am a decades long account person, but Account Planner/Strategist wanna be. This course has increased by knowledge and ability to bridge the gap between client service and my creative team. It is a great self-guided, but make you do the work if you want to see some results. I was able to use templates and learning from the modules within the first week of doing the course. Thanks Julian!! Would definitely recommend to any Account Manager to help increase their skill set.

He's a pro helping pros He's a pro helping pros. And clear thinking for anyone needing some clarity on how to think :)

Strategy finishing school prepared me… Strategy finishing school prepared me for a role in strategy coming from account. I learned valuable skills that I carry over into my day to day work along with now mentoring junior strategists. I would recommend theses classes to anyone interested within strategy.