A precious resource to help strategy being taken seriously. SFS is a never-ending source of inspiration and tools, that every strategist should draw fully from. Strategy, as a discipline within the creative industry, is too often misconceived or weakened by the inside due to lack of knowledge. Learning the basics, building up your method are also a way to give strategy the credit it deserves. We need to be serious about strategy if we want strategy to be taken seriously.

I have just started studying I have just started studying but can already note how informative the lessons are. The School has an interactive format – perfect for those who concentrate badly on one long video. You watch short lessons, make exercises and read. Thanks, Julian!

A treasure trove of planning A treasure trove of planning. Follow a full program, taking you from novice to fully armed. Or dip in and out with exercises on absolutely every aspect of comms planning. Mutiple myths busted, insightful case studies and more - all brought to life by Julian with energy and kindness. Worth every penny.

Perfect For Account People too. I am a decades long account person, but Account Planner/Strategist wanna be. This course has increased by knowledge and ability to bridge the gap between client service and my creative team. It is a great self-guided, but make you do the work if you want to see some results. I was able to use templates and learning from the modules within the first week of doing the course. Thanks Julian!! Would definitely recommend to any Account Manager to help increase their skill set.

Julian does a fantastic job covering a… Julian does a fantastic job covering a large amount of topics in a very digestible format. I definitely recommend it.