Great thought leadership and SEO toolset I've used MOZ for a few years, since back when it was SEOMOZ, and it has always been a robust tool with great thought leadership backing the product. Rand Fishkin is a brilliant digital marketing leader. I really do wish it did a better job at spidering sites, instead of relying on a third party app like Xenu or ScreamingFrog. I really just want an all in one solution, and I feel like MOZ comes close in a lot of ways.

MOZ as a Whole - Amazing MOZ has pretty decent software, but their entire offering is why they get 5 stars. They have a robust community, they offer great content and they offer good software that does an all-around solid job. It is not my only choice and top-choice, but it's part of the software we use and it is certainly worth the cost. Great company overall, their impact on the industry alone deserves 5-stars!

I like the concept of Moz DA I like the concept of Moz DA, however when I compare their data to Google (search console) it is almost frightening. Moz miss alot of really big links (Including several wiki links!?) Might just be me, but I really dislike being judged on badly collected data.

It's literally impossible to cancel It's literally impossible to cancel. The button that says 'cancel here' conveniently isn't linked to anything. When choosing a reason to cancel, you're kicked right back to the start all over again and then the customer service team are ridiculous, why on earth would you need the last 4 digits of my card on file when I'm emailing from the email on file? Make it make sense. I have had to cancel my card just to stop them from trying to take 40 payments a day. Ridiculous.

A great system, but they are deceivers Their system is actually really good. It's great for giving you suggestions for different keywords and helping you understand which keywords to target. However, when you sign up for their service, they sign you up automatically for their most expensive plan, and they hide any indication that there are cheaper plans available, that is, until you try to cancel you're account, and then they'll let you know that you can downgrade to smaller plans. They tricked me. I was deceived. Shame on them. Anyway, other than their black-hat, deceptive tactics, it's a really great program!