Great thought leadership and SEO toolset I've used MOZ for a few years, since back when it was SEOMOZ, and it has always been a robust tool with great thought leadership backing the product. Rand Fishkin is a brilliant digital marketing leader. I really do wish it did a better job at spidering sites, instead of relying on a third party app like Xenu or ScreamingFrog. I really just want an all in one solution, and I feel like MOZ comes close in a lot of ways.

A great system, but they are deceivers Their system is actually really good. It's great for giving you suggestions for different keywords and helping you understand which keywords to target. However, when you sign up for their service, they sign you up automatically for their most expensive plan, and they hide any indication that there are cheaper plans available, that is, until you try to cancel you're account, and then they'll let you know that you can downgrade to smaller plans. They tricked me. I was deceived. Shame on them. Anyway, other than their black-hat, deceptive tactics, it's a really great program!

It's literally impossible to cancel It's literally impossible to cancel. The button that says 'cancel here' conveniently isn't linked to anything. When choosing a reason to cancel, you're kicked right back to the start all over again and then the customer service team are ridiculous, why on earth would you need the last 4 digits of my card on file when I'm emailing from the email on file? Make it make sense. I have had to cancel my card just to stop them from trying to take 40 payments a day. Ridiculous.

Professional SEO tools; Great customer service Moz offers amazing SEO tools, in my opinion more useful for skilled technicians. It's definitely possible to use other tools when you're just starting out, but Moz still offers a great value with their subscription options. Their customer service is also too notch, they'll really take care of each one of their customers. They issued me a refund for an accidental subscription, which surprised me since their Terms of Use states that they don't! Even without a subscription, Moz still offers lots of materials to learn for free, which people who are new to SEO should use.

MozBar is a great SEO tool (browser… MozBar is a great SEO tool (browser extension), even for starters to use the free version. It enables you to check your keyword competition on Google, their websites, Domain and Page authority, spam score, backlinks... Here's a tip for blog writers: having at least one high-authority outbound link in your article is good. You can easily find it with MozBar on Google by typing the keyword (even Wikipedia link is good) and then link to it.