Great thought leadership and SEO toolset I've used MOZ for a few years, since back when it was SEOMOZ, and it has always been a robust tool with great thought leadership backing the product. Rand Fishkin is a brilliant digital marketing leader. I really do wish it did a better job at spidering sites, instead of relying on a third party app like Xenu or ScreamingFrog. I really just want an all in one solution, and I feel like MOZ comes close in a lot of ways.

Great service and business ethics I took out a trial subscription to explore the functions. They were fine but didn't include a particular thing I was looking for. A month went by, I thought I had cancelled but didn't and so a charge went through. I emailed them to explain, they immediately understood and refunded the charge. I'm no expert on their technology but their service and business ethics are great.

It's literally impossible to cancel It's literally impossible to cancel. The button that says 'cancel here' conveniently isn't linked to anything. When choosing a reason to cancel, you're kicked right back to the start all over again and then the customer service team are ridiculous, why on earth would you need the last 4 digits of my card on file when I'm emailing from the email on file? Make it make sense. I have had to cancel my card just to stop them from trying to take 40 payments a day. Ridiculous.

Professional SEO tools; Great customer service Moz offers amazing SEO tools, in my opinion more useful for skilled technicians. It's definitely possible to use other tools when you're just starting out, but Moz still offers a great value with their subscription options. Their customer service is also too notch, they'll really take care of each one of their customers. They issued me a refund for an accidental subscription, which surprised me since their Terms of Use states that they don't! Even without a subscription, Moz still offers lots of materials to learn for free, which people who are new to SEO should use.

reservations during my 30 days trial MOZ Pro I communicated possible reservations about the effectiveness of MOZ Pro SEO tools for SMEs in Netherlands . 1. I am just a 30 days trial person (i.e. not yet paying customer), yet MOZ took my written reservation about effectiveness of their tools very serious! 2. speed of response; within 24 hrs. I received a professional reply 3. Anita G. took the time to write a non-standard, tailored suggestions how to get best results; compliments Philip V. , the Netherlands