MozBar is a great SEO tool (browser… MozBar is a great SEO tool (browser extension), even for starters to use the free version. It enables you to check your keyword competition on Google, their websites, Domain and Page authority, spam score, backlinks... Here's a tip for blog writers: having at least one high-authority outbound link in your article is good. You can easily find it with MozBar on Google by typing the keyword (even Wikipedia link is good) and then link to it.

Great course for getting you started with SEO Great course for getting you started with keywords, link building and reporting, really practical format

Great service and business ethics I took out a trial subscription to explore the functions. They were fine but didn't include a particular thing I was looking for. A month went by, I thought I had cancelled but didn't and so a charge went through. I emailed them to explain, they immediately understood and refunded the charge. I'm no expert on their technology but their service and business ethics are great.

Great thought leadership and SEO toolset I've used MOZ for a few years, since back when it was SEOMOZ, and it has always been a robust tool with great thought leadership backing the product. Rand Fishkin is a brilliant digital marketing leader. I really do wish it did a better job at spidering sites, instead of relying on a third party app like Xenu or ScreamingFrog. I really just want an all in one solution, and I feel like MOZ comes close in a lot of ways.

MOZ as a Whole - Amazing MOZ has pretty decent software, but their entire offering is why they get 5 stars. They have a robust community, they offer great content and they offer good software that does an all-around solid job. It is not my only choice and top-choice, but it's part of the software we use and it is certainly worth the cost. Great company overall, their impact on the industry alone deserves 5-stars!