More than just a spy tool Back in the day, keyword spy tools were great, but now the landscape has evolved and I need to know what my competitors are doing on their landing pages too. This helps fuel new ideas for my tests and what I can do to increase my conversion rates and be more aggressive with my PPC campaigns.

Helped Find New Brands to Advertise I can put any brand on my site. There are many in my vertical to choose from but I cant put them all up. This is a fantastic tool which allowed me to see what advertising efforts my competitors were taking on brands I had no visibility on via the keyword & ad reports.

Provides Critical Data for CRO As of the writing of this review, iSpionage is the only tool tracking competitors' A/B tests. It shows when competitors launch new page variations, when they stop their tests, and which variation won. That is critical information for any conversion optimizer. Well done! They do a good job continually improving functionality, which is appreciated by their clients and important for their business. I've met some of their team members in person, and they're all very knowledgable and helpful.

Trial is dodgy Trial is dodgy - so watch out. It's not really a trial, but more of a trap. Let you do everything, but then charge you even if you cancel at the end because of a T&C condition. Take a leaf out of other software systems and apply a more legitimate and less 'gotcha' trial!

Very accurate data (and I double check...) I find this tool returns very accurate data on keywords and ads used by competitors. I double checked it by running searches through a VPN, and it was almost always spot-on.