This tool is a lifesaver This tool is a lifesaver! The detailed buyer personas and industry forecasts provided have helped us understand our audience better. We've seen a noticeable improvement in our marketing ROI since we started using it.

too much general information which can… too much general information which can be found online. no particular analysis

BEWARE of Osum BEWARE. I signed up for the 7 day trial and my credit card was immediately billed. All attempts to get in touch with Osum (email, Facebook chat) have been ignored. Do not give your credit card details unless you want to be billed immediately. Update - Osum only replied after I had posted this review online, despite what they state below. They did not reply to email nor FB within 5 days. They have refused my request for a refund, because I downloaded the "trial" data into a PDF. Update2 - Adam from Osum asked me how they can make the website clearer, so that people don't get confused like I did. It looks like they have made some changes now so that it's clearer. Good to see.

As a marketing professional As a marketing professional, I'm always on the lookout for tools that can help me better understand my target audience. This platform has become an indispensable part of my toolkit, allowing me to delve deep into customer insights and competitor analysis with ease. The ability to generate detailed reports on demand has saved me countless hours of manual work. Highly recommended for anyone in the marketing field!

I found it quite overwhelming and not… I found it quite overwhelming and not as user-friendly as I hoped. The information is comprehensive, but it could be presented in a simpler way for those of us who are not as tech-savvy.