Great tool with fantastic insights Great tool with fantastic insights. However, I wish the interface was a bit more intuitive. Nonetheless, the quality of information it provides makes it a vital asset for our marketing team.

This tool is a lifesaver This tool is a lifesaver! The detailed buyer personas and industry forecasts provided have helped us understand our audience better. We've seen a noticeable improvement in our marketing ROI since we started using it.

BEWARE of Osum BEWARE. I signed up for the 7 day trial and my credit card was immediately billed. All attempts to get in touch with Osum (email, Facebook chat) have been ignored. Do not give your credit card details unless you want to be billed immediately. Update - Osum only replied after I had posted this review online, despite what they state below. They did not reply to email nor FB within 5 days. They have refused my request for a refund, because I downloaded the "trial" data into a PDF. Update2 - Adam from Osum asked me how they can make the website clearer, so that people don't get confused like I did. It looks like they have made some changes now so that it's clearer. Good to see.

During a 7-day free trial I tested the… During a 7-day free trial I tested the solution. In particular, I put in the website of a company to see what the SWOT would be. It appears that there is a lot of web scraping, followed by generic assumptions about the industry the company played in, however the industry the solution assumed wasn't even correct. A lot of money per month for something so generic and incorrect. It is easy to use though.

Pay attention Please read carefully the different plans: some offer a 7 free trial, some will lead you to pay immediately the full amount. And to understand in which one you will be, you need to read very very carefully the page.