As a marketing professional As a marketing professional, I'm always on the lookout for tools that can help me better understand my target audience. This platform has become an indispensable part of my toolkit, allowing me to delve deep into customer insights and competitor analysis with ease. The ability to generate detailed reports on demand has saved me countless hours of manual work. Highly recommended for anyone in the marketing field!

During a 7-day free trial I tested the… During a 7-day free trial I tested the solution. In particular, I put in the website of a company to see what the SWOT would be. It appears that there is a lot of web scraping, followed by generic assumptions about the industry the company played in, however the industry the solution assumed wasn't even correct. A lot of money per month for something so generic and incorrect. It is easy to use though.

BEWARE of Osum BEWARE. I signed up for the 7 day trial and my credit card was immediately billed. All attempts to get in touch with Osum (email, Facebook chat) have been ignored. Do not give your credit card details unless you want to be billed immediately. Update - Osum only replied after I had posted this review online, despite what they state below. They did not reply to email nor FB within 5 days. They have refused my request for a refund, because I downloaded the "trial" data into a PDF. Update2 - Adam from Osum asked me how they can make the website clearer, so that people don't get confused like I did. It looks like they have made some changes now so that it's clearer. Good to see.

too much general information which can… too much general information which can be found online. no particular analysis

I was skeptical at first I was skeptical at first, but this tool truly exceeded my expectations! The level of detailed analysis it provides is astonishing. It's like having a team of market research experts at your fingertips. The buyer personas and SWOT analysis are incredibly accurate and insightful.