This service is a great idea in Theory This service is a great idea in theory...but crappy in practice. It's not therapy. Obviously. But billing themselves as a therapy alternative is a lie at best, and lawsuit waiting to happen at worst. If you truly have alcohol issues this isn't gonna help. If you are young and trying to reign in your consumption then you are gonna be paying way too much money to just do what you already know...

Why you should purchase this app If you don’t mind being responded to by a computer bot most of the time, then spend the $74 a year for this app. If you don’t mind receiving text messages (6-10 of them) to your iPhone that are not in order, spend the $74 a year for this app. If you don’t mind the lack of responsibility taken for poor communication within the app, spend the $74 a year.

Other better, free, options out there This is a good starting place for those who have never tracked drinks before, but there are other much better options out there, and they are FREE. I've used Moderation Management's Abstar online before, and then AlcoDroid app on my Android phone. MM's Abstar has a forum you can also join which is full of real time support, not bots. Both MM and Alcodroid count half drinks, and take into consideration 'one wine' is not a great tool of counting. A 14.5% cab at 6 oz is 1.5 standard drinks for example. Anyway, like I said, a good starting point, but no real 'coaching' and less detailed accoutability. I will not be going past the trial period. I see no benefits that would be worth paying for above the other methods I've already used.

I am thoughtful about most everything I… I am thoughtful about most everything I do - what I eat, getting enough exercise, taking vitamins, even personal and home cleanliness. But I found as the pandemic continued, I was not at all thoughtful - mindful - about what I was drinking. Cutback coach has really helped me in rediscovering that necessary skill. It doesn’t mean I haven’t slipped up but not often and I’ve already cut my weekly drinks about in half. I also really appreciate their emails of encouragement. I save them a reread them a couple of times a week.

Really well-thought out product Really well-thought out text-based tracking and coaching system. Helps set goals, track progress, and encourage sticking to a plan. The text-first approach makes it feel like you’re working with a live coach rather than just entering data in a form. It’s an ongoing conversation rather than an app to check every day.