Website and chat suck After 30 minutes trying to purchase online, and 30 minutes of useless "chat" online "help" they "hung up" on me. Fine. If your website and online "specialist" doesn't want me to purchase at Ulta, I wont.

Frauds who steal your money This is the worst website to shop. Avoid at all cost. They declined my credit card upon checkout and the amount has been charged 3 times on my card and there is no purchases made on my purchase history. Better buy from Sephora

SUCK!! SUCK!!! They’ll Never be like Sephora. Customer service bad in store and online. They’re so outdated you can’t place an order over the phone.

Goodby Ulta, Hello Sephora I was 2 days late with payment through my bank for a $47 purchase and was charged $32 late fee. Good bye Ulta, Hello Sephora!

Good experience… Just started ordering from Ulta online the last couple of weeks. Love my new products. It was so easy to order and very fast shipping and I received exactly what I ordered. Plus they sent me a lot of free samples. Thank you so much. I don't know what everyone is complaining about but for me, so far so good. LOVE all my free samples.