Bait-and-switch scam - don't be fooled They gave me an instant price quote online, and when I visited 2 local dealers both of them reduced the price by about 10% even though they both agreed with the condition and all criteria I entered online. The first one added a $1000 "certification fee" and the second one just said they adjusted it because of "the economy". I had gotten the price quote 3 hours earlier. This is a complete BAIT-AND-SWITCH - save your time and don't use it.

Three words: Bait...and...screw. KBB's "cash offer" will generally be higher than Carvana's. The difference? Carvana will actually PAY YOU CASH for your car. With KBB, you have to take your car to the dealership... and negotiate. (It would be interesting to see if ANY KBB deal is ever actually completed with that value.) Wanna bet they will find enough "imperfections" on your trade-in to reduce their "instant" offer to at or below Carvana's? DO NOT WASTE YOUR TIME WITH KBB's INSTANT-CASH NONSENSE. It should actually be illegal.

You won't get what KBB promises - a ripoff! Their fine print says: "the Offer amount may be decreased. Kelley Blue Book and its affiliates are not responsible for Offer adjustments or if a Participating Dealer won't accept your vehicle. Dealers pay a fee to participate in the Kelley Blue Book Instant Cash Offer program." Fact: when I arrived at the dealer, without even seeing the car, the first thing he said was that his actual price would be substantially lower! And he was right! It was about 25% lower than the KBB promise!

Complete scam Complete scam. Went to 4 different dealers who started contacting me after completing a KBB ICO. Each dealer printed me off a sheet FROM KBB with different numbers for my car in "good" condition and each sheet added an arbitrary amount for the options and mileage adjustment. This whole thing is a big joke. Go to CarMax where at least they don't lie to you.

KBB Instant Cash - Worked for us Turned in a honest KBB cash back evaluation on our 2009 Ford Escape. Went to the dealer not expecting positive results. A 20 minute evaluation was done by the manager who came back and asked if we are willing to accept the KBB Instant Cash Offer. We came back in the evening when we were both available to sign over the title. A different manager took care of us and we were in and out in a short time period. The check was mailed to us and arrived 3 days later. Cochran VW and Infiniti in Wexford, PA was up front, attentive and professional. The experience was beyond expectations.