Three words: Bait...and...screw. KBB's "cash offer" will generally be higher than Carvana's. The difference? Carvana will actually PAY YOU CASH for your car. With KBB, you have to take your car to the dealership... and negotiate. (It would be interesting to see if ANY KBB deal is ever actually completed with that value.) Wanna bet they will find enough "imperfections" on your trade-in to reduce their "instant" offer to at or below Carvana's? DO NOT WASTE YOUR TIME WITH KBB's INSTANT-CASH NONSENSE. It should actually be illegal.

Kbb is deceitful.… Kbb gives you a estimate for vehicle and does not honor it. They just want you to go to dealership and then they will lower bid even more. Below is text from meetings with Stepan Wade in Saint george dealerships. Dan great working with you yesterday. Very disappointed with your Dodge boss not honoring his offer. Tell that boss to take marketing lessons and maybe learn to interact with customers. His estimate was supposed to be good for 7 days per kbb and would not honor it 30 minutes later

Wish I could rate this a zero Star Wish I could rate this a zero Star - what a scam - KBB instant cash offer was $9,015 - the Hyundai dealer in Bend Oregon offered me $7,000. I ask why the big difference - they said it was a rear wheel drive not an all-wheel drive - well duh, that's what it said on the Autotrader KBB instant offer! I asked if there was anything different about the car than was represented on the KBB offer - they said no...what a shady operation - can't believe I wasted an hour at that dealership and with the KBB instant offer - this is a SCAM

Service is reducing trade-in prices Service is reducing trade-in prices. It used to be that consumers trusted KBB to help them determine the fair trade or resale value of a car. Now, what KBB does is provide obscenely low cash offers AND broadcast those obscenely low offers to every dealership in your local area. As a result, you not only get spammed by every dealership, you also lose out on fair offers for your car because ALL of these dealers know that KBB sent you with an obscenely undervalued offer, so they can offer you one or two thousand above that - or even less than the KBB offer - and appear "generous" when, in fact the trade-in value of your car was much higher. Reported this to the FTC. In my case, every other "Book Value" service valued my car at several thousand dollars more than KBB. I also checked around on the used car prices and private seller sales prices of the same model car - again several thousand higher than KBB.

Complete scam Complete scam. Went to 4 different dealers who started contacting me after completing a KBB ICO. Each dealer printed me off a sheet FROM KBB with different numbers for my car in "good" condition and each sheet added an arbitrary amount for the options and mileage adjustment. This whole thing is a big joke. Go to CarMax where at least they don't lie to you.