Bridget Balesteri
GBGreat Experience! We’re an international brand selling men's haircare care products, with a growing e-commerce presence. After the first month of working with the Luck & Co team, our revenue from Klaviyo completely skyrocketed. It went from about 2-3% of our monthly revenue to then 33% of our revenue once Luck & Co. took over. Our Shopify revenue grew 32% that month as well and I can safely say that was all due to the Luck & Co team. I know that we did not run any sort of additional ad campaigns or promotions that would drive anything to our website. Now, after about 4 months of working together, 50% of our revenue comes from email, and all work is completely done by the Luck & Co team - we just review the calendar and emails (which most of the time is as easy as responding to an email with “yes, go ahead!”) Knowing that our emails are being taken care of was such a huge responsibility taken off of our marketing team’s plate. I know we felt so much better knowing that the emails were being sent to the appropriate portion of our list and that every email had our brand’s authentic voice and point of view. We know that our company has found the right fit when it comes to their team and we love seeing previews and ideas for more email campaigns. We’re planning on investing the extra money that we have been making from the emails back into our business. I would absolutely recommend Luck & Co. to any ecommerce brand that needs help with email marketing. We were completely lost and didn’t know how to approach emailing customers at all. Kasey and her team were very patient and willing to explain what they were doing and the reasoning behind it and they really taught us the whole way. They send preview emails where they can tweak and change anything that you need and they are very receptive to changes and feedback. They respond to emails very quickly and they always schedule additional calls and meetings when needed. Another aspect that I found very helpful was that they worked with our other 3rd party team, Wishpond, and helped us streamline those ads and landing pages to make sure that messaging was consistent across the board. They also gave a lot of their own ideas for campaigns or things that we could create on the website that would help drive sales or increase our customer list. Overall, we have had a really amazing experience and I think it is one of the best investments we have made into the e-commerce portion of our business.
Brad Hilton
GBVital to our growth A big part of our 230% ecommerce growth is due to Kasey and the Luck & Co team. Our web growth and sales saved our company. With covid, brick and mortar dropped ~50%. However with a lot of hard work we put together a strategy that helped convert our retail customers to online, retain new customers and upsell our pottery. From revamping our email flows and campaigns (which increased our email revenue by 76% in the first 45 days) to helping us successfully launch our Loyalty Program, Luck & Co were a vital piece in helping us craft and execute those strategies. We now feel ready for whatever 2021 may bring. - Brad Hilton, President, Edgecomb Potters
Stephanie Jiang
GBGreat for small businesses looking for a solid email marketing partner! Kasey is one of the most thoughtful email marketing leaders I've ever had the pleasure of working with. A few things that really stood out to me when I hired Luck & Co to build out our email automations: (1) She's very strategic about pulling the right levers to drive revenue — there is absolutely no fluff in anything Kasey recommends doing. Everything is backed by either experience or verifiable data, and she actually understands that just because something is a "best practice" doesn't mean it works for every situation. I appreciate that level of understanding. (2) She's incredibly organized. There was visibility on what we were working on, when it needed to be done, and what the blockers were (if any). This helped accelerate how much we were able to accomplish in just our first month. (3) Kasey is an amazing communicator. This can't be over-stated — it's very difficult for an agency to feel like it's a part of the team sometimes. Kasey succeeded in not just absorbing our brand, but also bringing new, relevant ideas to the table for us to test. In a world of agencies who apply templated strategies across all their clients, Kasey truly felt like a part of the team. If you don't know the first thing about email marketing and need a partner to help you soar, reach out to Luck & Co.
Charles Smith
GBTruly the best of the best... Based on a previous relationship with Kasey and Luck & Co., I made the (prudent!) decision earlier this year to bring her team on to manage our retention marketing program at Incrediwear. Prior to their joining, our email/SMS program was in a healthy place generating 30%+ of our overall Shopify revenue but I knew with Kasey onboard, we could do even better...and we have! Tremendously. Typically, bringing on new partners is stressful (especially when they're helping manage the most profitable part of your online marketing program) but with Kasey, I literally had no concerns. Her team is a well-oiled machine - they know what questions to ask, when and how to push back, how to communicate and ultimately, how to grow a retention program, quickly, efficiently and sustainably. The only concern potential clients should have with Luck & Co. is how to get them onboarded as quickly as possible. You're leaving retention $$$ on the table until then. Speaking of which, in the months we've been working together, our retention revenue has been growing steadily to the point that we are now flirting with almost HALF of our online revenue coming from email and SMS.🤯 In a time when acquisition costs are nuts and maximizing existing customer revenue has never been more mission critical, we couldn't be happier with these results and heartily recommend Kasey and Luck & Co. to other ecommerce brands. You'll be in great hands and see meaningful results quickly while working with a competent, proactive and really fun team!
Omer Golan
ILI will recommend any D2C brand … I will recommend any D2C brand to start working with L&C. Kasey and the team act as true partners, supporting our business growth. At first, we had no email activity, so we had doubts about if the email revenue is going to be big enough to justify the agency activity. After the first 2 months, we already saw great results. The L&C team is super responsive, supportive, acts FAST, does fantastic work, and gets everything done with a smile. A pleasure to work with.