With all of the hype With all of the hype, these are simple sweat socks, softer than many, and way overpriced - $22 for a pair of sweat socks?! - with all kinds of gimmicky sizzle.... and the prices go up from there. Granted they are made in the USA, and that is important to me. Still ... almost as happy with socks from Costco where I can get six pairs for that amount. Although I'd rather buy American, as long as they are NOT made in China, North Korea or Russia .... I'm fine

Darn Rubbish Worn out after not long smartwool socks i bought same time look as good as. tight on the toes (correct size) worn out on bottom and on the top Darn Rubbish

Simply the best Best socks ever. Comfortable, warm, stylish. They last years, even when put through the wringer (thru-hiking, running, etc). And the company honors their lifetime warranty when they do eventually wear out. About 7 years ago I sent in 2 pairs of holey socks and received new ones that are still going strong!

First of all the socks are great First of all the socks are great! You get the quality you pay for! While most companies won't live up to their grand guarantee claims, Darn Tough are leading the way! When a pair of socks started to develop small holes after three years I filled out the online form, to be honest I was really expecting them to be "Unconditionally Guaranteed for Life". However their customer service made contact very quickly, and with some simple instructions to follow the socks were then replaced. I was very impressed that they stand by their products to this level and honor their warranty, so I also bought another pair. Very happy customer indeed! :)

Will be a customer for life! I love these guys. I initially bought several socks from them and after about a month, realized that they didn't live up to expectations and I didn't really like them. I contacted them as they have a very generous support policy and they agreed to refund my order. They asked a few questions about what I didn't like, but it was obvious for how they talked that it was because they wanted to make a better product, not because they wanted to weasel their way out of supporting it. Well, from that conversation, they recommended a few different pairs which they sent me for free. Those ended up being amazing and I ordered a ton more. I love these guys and between their socks and their customer service, they have a customer for life!