The car pricing is high and inaccurate This year I planned to buy a couple of cars to upgrade. I bought the first with the help of TrueCar. Now, trying to buy the second one, I started off not using TrueCar. Then, I decided to use TrueCar to get deals. Came to find out, the pricing on TrueCar is higher than the window sticker price. I also just realized that the first car I bought this year reflected with dealer's add-ons on the purchase order. Not sure what is going on, but it gives the impression that TrueCar is not on consumer's side trying to save money in car buying experience.

Not up front pricing The whole point of the site is that you supposedly get a price that the dealer will honor when you take them your quote. Spoiler alert - they don't (honor the price). It is just another pile of people through the door for the sales guys. I am sure TrueCar is aware. Given the supposed model you would expect them to follow-up with consumers to ask if they got the promised price. But the dealers are the customers so they keep quiet and keep the checks coming in.

Great experience with TrueCar True Car was the right balance between high margin no haggle options, e.g., Carvana/Carmax and time intensive old school option of walking car lots and haggling with sales staff to try and negotiate a good deal. The last car I purchased prior to this transaction was fully online, but was a new car. For used cars in particular, I searched all the major services and found True Car to be the best balance overall.

Not just "honor our heroes" guff Not just "honor our heroes" guff. Through partnerships the military veterans incentive is a great little bonus that keeps my car shopping strictly to TrueCar. That alongside no haggle low pricing with dealerships and you've got yourself a winning formula. I actually found my last vehicle 6 years ago on TrueCar!

Used TrueCar thru NFCU to research and… Used TrueCar thru NFCU to research and tentatively purchase a Toyota Tundra. The "certified" dealer in central Florida had two vehicles listed that I tried to get pre-approved for. In both cases the NFCU portal refused to proceed because the listed VIN#'s couldn't be verified. Called the dealer and was told those VIN#'s showed as invalid because they were already "reserved" for other customers. Of course, they would gladly help me find another significantly higher priced vehicle they actually had in their inventory. Not a trust inspiring experience, to say the least (both for TueCar or the "certified" dealer).