The color was named extra cold light… The color was named extra cold light ash blonde but came out very dark. It also had more grey than ash tones. In some places on my head i actually had greenish grey streaks though those have almost disappeared after several washes.

UGLY DUCKLING #1 Ugly Duckling is superior product..I've used many products but Ugly Duckling has never failed me..developing has fastest action leaving hair not damaged...Great for hair that is already damaged.. Colors are so true! Beautiful shine that last! I wouldn't use any other product...Ugly Duckling #1

I wanted to tone the gold tones in my… I wanted to tone the gold tones in my hair so I used the blondify 10A Natural ash blonde with 20 volume developer & it did nothing at all to my gold tones. My hair was an 8 to begin with so I don’t know why it didn’t work. I was wanting a very light natural blonde with no gold tones. My natural undertones are gold so when I do go lighter, it brings out some of the goal times, especially by my roots, and I figured this toner would help but it did nothing.

Quality I am impressed with the quality of the products, quick shipping, and amazing customer service. I am grateful for the email that was written with care about how to use each of the products that I purchased. I feel like your company truly cares about customer satisfaction and achieving great results. Thank you!

I ordered products in hopes of… I ordered products in hopes of achieving the right color. No orange no yellow. That did not happen. I will take responsibility in my part of possibly doing something wrong. My main reason for 1 star is my order was missing a product. I have emailed over and over about this and have yet to get a response or my missing product. Very frustrating.