AURA Personalized Hair Care

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4.25
Based on 20 Reviews

5

55.00%

4

25.00%

3

10.00%

2

10.00%

1

0.00%
About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities.

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Marilyn Segal
GB

Where's my order? Repeat ordered products, the charge hit my bank account and ten days later no email to let me know shipping. Went on their website and it showed my past order but not the current one. This is the problem with ordering online rather than purchasing in person. Now I have to contact them thru email and wait for a response. I will give it a day and then dispute the charge with my bank. I hate chasing down stuff that I buy and will not buy this product again - Amazon gives much better customer service. I like the product but not enough to continue buying it both because it's comparable to other things out there and the hassle of spending time trying to track down the order.

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ER
GB

Very satisfied with products Very satisfied with products, exact to my customized needs! Smells great too! I recommend to try and will surprisingly enjoy it and it's benefits for your hair type needs and care! Scheduled delivery is prompt and packaging is pleasantly organized and secure.

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Karen Stewart
GB

Cathy did my hair for me Cathy did my hair for me, I had a problem and discussed it with her and she was so knowledgeable, she gave me some excellent advise and styled my hair perfectly, the cut was amazing and her head massage really relaxed me. Thank you isn't enough for how you made me feel that day but I do give you a big thank you. Xx

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Karen Fischer
GB

Great Choices I like that you can formulate this product line to meet individual needs VS having to settle for a generic "one size fits all" approach. After using this for several months my hair feels strong, full, and resilient. Results were apparent immediately and that inspired me to continue use. I also like that this product requires only a fraction of what store bought brands need for effectiveness. A nice touch is being able to name the product whatever suits you - to me this conveys responsibility for my care routine choices.

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Sharon
GB

The products have all been great but... The products have all been great, as far as conditioning, packaging, look, smell, and value, but my bleached-blonde hair is stained blue from using the intense coloring treatment several times. I also found it very weird that the light purple color washes out to a blue color rather than a neutralizing grey-ish color like most purples do. I will continue to use the products because they seem healthier for my hair than other color products, but keep in mind that the more intense colors do not wash out of bleached hair on their own. (Like most other brands.)

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