AURA Personalized Hair Care

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4.25
Based on 20 Reviews

5

55.00%

4

25.00%

3

10.00%

2

10.00%

1

0.00%
About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities.

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Sandy Richards
GB

Perfection! I love how silky my hair feels. The tinted conditioner is absolutely amazing. I have been able to extend my color. This is the only shampoo and conditioner I use now! I was recently in the hospital. My husband brought me essentials so I could take a shower. I forgot my leave in conditioner. So I improvised and used a pea size of conditioner as a leave in conditioner. It worked! Thank you Aura!

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Ms richa gupta
GB

Color tint stains but overall a good product great customer service and the product is nice too. However, this time i ordered a conditioner with a color tint and I wish it was mentioned somewhere how it stains hands and even the shower area. The provided gloves only lasted two applications and it took a lot of scrubbing to get the stain out of the ceramic shower area.

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Iris
GB

I live the color I love the color. It stays pretty well. Once you develop a routine it is easy to do. I always get lovely comments. I do wish it stuck better on grey hair, whish seems to resist coloring, but I am learning how to make it more effective. Clean dry hair, no extra additives works best. Leaving it on longer. Rinsing without shampoo also helps it last after just being applied.

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USWoman
GB

I really wanted to love the tinted… I really wanted to love the tinted mask, and truth be told it made my hair a lovely, super shiny, deep auburn. HOWEVER, the tinted version got all over the place and was a challenge to rinse in the shower, where I do all my hair activities. I liked the conditioning element of the product well enough to order it again, without pigment.

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Marilyn Segal
GB

Where's my order? Repeat ordered products, the charge hit my bank account and ten days later no email to let me know shipping. Went on their website and it showed my past order but not the current one. This is the problem with ordering online rather than purchasing in person. Now I have to contact them thru email and wait for a response. I will give it a day and then dispute the charge with my bank. I hate chasing down stuff that I buy and will not buy this product again - Amazon gives much better customer service. I like the product but not enough to continue buying it both because it's comparable to other things out there and the hassle of spending time trying to track down the order.

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