Perfection! I love how silky my hair feels. The tinted conditioner is absolutely amazing. I have been able to extend my color. This is the only shampoo and conditioner I use now! I was recently in the hospital. My husband brought me essentials so I could take a shower. I forgot my leave in conditioner. So I improvised and used a pea size of conditioner as a leave in conditioner. It worked! Thank you Aura!

Best hair ever My hair is in the best condition it has ever been in because of your products particularly the hair mask. I only use it every two weeks but I get lots of compliments on the color of my hair because I put brown pigment in the mask and it gives my hair reddish undertones

Great Choices I like that you can formulate this product line to meet individual needs VS having to settle for a generic "one size fits all" approach. After using this for several months my hair feels strong, full, and resilient. Results were apparent immediately and that inspired me to continue use. I also like that this product requires only a fraction of what store bought brands need for effectiveness. A nice touch is being able to name the product whatever suits you - to me this conveys responsibility for my care routine choices.

I really wanted to love the tinted… I really wanted to love the tinted mask, and truth be told it made my hair a lovely, super shiny, deep auburn. HOWEVER, the tinted version got all over the place and was a challenge to rinse in the shower, where I do all my hair activities. I liked the conditioning element of the product well enough to order it again, without pigment.

I am extremely happy with the Ora… I am extremely happy with the Aura products! The pigments are very dense and offer a lot of color! The hair mask that I have been using makes my hair feel moisturized and healed, which is great since I have had extensive bleaching and coloring. The only challenge has been finding the perfect color For me, and the service department was fantastic and helping me find one!