AURA Personalized Hair Care

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4.25
Based on 20 Reviews

5

55.00%

4

25.00%

3

10.00%

2

10.00%

1

0.00%
About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities.

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Sharon
US

The products have all been great but... The products have all been great, as far as conditioning, packaging, look, smell, and value, but my bleached-blonde hair is stained blue from using the intense coloring treatment several times. I also found it very weird that the light purple color washes out to a blue color rather than a neutralizing grey-ish color like most purples do. I will continue to use the products because they seem healthier for my hair than other color products, but keep in mind that the more intense colors do not wash out of bleached hair on their own. (Like most other brands.)

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Valerie Adami
US

It's a nice shampoo and conditioner It's a nice shampoo and conditioner. I don't know if it's any better then others not he market. What I really don't like and almost never use is the scalp cream. It's messy and inconvenient and too much work. I really cannot take the time 5 minutes!!! Also I have arthritis in my shoulders and it's too painful to hold my arms up for that long. So I imagine I'm not getting the full benefit of your product.

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Iris
US

I live the color I love the color. It stays pretty well. Once you develop a routine it is easy to do. I always get lovely comments. I do wish it stuck better on grey hair, whish seems to resist coloring, but I am learning how to make it more effective. Clean dry hair, no extra additives works best. Leaving it on longer. Rinsing without shampoo also helps it last after just being applied.

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Ms richa gupta
US

Color tint stains but overall a good product great customer service and the product is nice too. However, this time i ordered a conditioner with a color tint and I wish it was mentioned somewhere how it stains hands and even the shower area. The provided gloves only lasted two applications and it took a lot of scrubbing to get the stain out of the ceramic shower area.

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USWoman
US

I really wanted to love the tinted… I really wanted to love the tinted mask, and truth be told it made my hair a lovely, super shiny, deep auburn. HOWEVER, the tinted version got all over the place and was a challenge to rinse in the shower, where I do all my hair activities. I liked the conditioning element of the product well enough to order it again, without pigment.

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