I live the color I love the color. It stays pretty well. Once you develop a routine it is easy to do. I always get lovely comments. I do wish it stuck better on grey hair, whish seems to resist coloring, but I am learning how to make it more effective. Clean dry hair, no extra additives works best. Leaving it on longer. Rinsing without shampoo also helps it last after just being applied.

Aura = AMAZING The previews so I knew what to expect were great. The timely shipping is great. The response time from staff is great. The product quality (tinted masque and tinted conditioner) is AMAZING! Definitely haven’t found any other product that is “safe” (free of harsh and damaging toxins) and has such vibrant and lasting colors!

Wonderful products I will never use any… Wonderful products I will never use any other hair care after the first time I used this. I have better results after the first time I used it than any other ones after a few months, this is so much better, I just love it!!! My hairdresser is just amazed by the way my hair feels I spend more time with her because she just plays with my hair more than anything else lol. Not in a weird way. . definitely best compliments come from just everyone that has seen me on a regular basis and notices the difference... just can't say enough about it and I don't know how much room I have but I honestly will not use anything else again and I really am picky about my hair.

Great Choices I like that you can formulate this product line to meet individual needs VS having to settle for a generic "one size fits all" approach. After using this for several months my hair feels strong, full, and resilient. Results were apparent immediately and that inspired me to continue use. I also like that this product requires only a fraction of what store bought brands need for effectiveness. A nice touch is being able to name the product whatever suits you - to me this conveys responsibility for my care routine choices.

I am extremely happy with the Ora… I am extremely happy with the Aura products! The pigments are very dense and offer a lot of color! The hair mask that I have been using makes my hair feel moisturized and healed, which is great since I have had extensive bleaching and coloring. The only challenge has been finding the perfect color For me, and the service department was fantastic and helping me find one!