AURA Personalized Hair Care

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4.25
Based on 20 Reviews

5

55.00%

4

25.00%

3

10.00%

2

10.00%

1

0.00%
About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities.

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ER
US

Very satisfied with products Very satisfied with products, exact to my customized needs! Smells great too! I recommend to try and will surprisingly enjoy it and it's benefits for your hair type needs and care! Scheduled delivery is prompt and packaging is pleasantly organized and secure.

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Sati
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I absolutely love everything about… I absolutely love everything about Aura! I use both the masque and conditioner with pigment (bold Miami pink and bold London Red) and not only does my hair look and feel amazing (it really does what it says-volumize, moisturize, smooth, repair, curl enhancer), but the color is also incredible-my hair is vibrant pink and red and it's naturally medium brown w/grey and white and it holds the color so well. It lasts a while with not frequent applications. Plus it's a quick delivery and you can put a personalized name on your product which I really like. I really couldn't be happier with the products plus I feel they care for environment which matters to me. Thanks guys- you are awesome!

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Serah
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Smell great, super healthy hair The scents are all amazing (I've tried them all). I love how soft and healthy my hair stays since I don't have to dye it as often. These are the most consistent color depositing conditioners I have ever used. Highly recommend as a great way to extend your color.

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Karen Fischer
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Great Choices I like that you can formulate this product line to meet individual needs VS having to settle for a generic "one size fits all" approach. After using this for several months my hair feels strong, full, and resilient. Results were apparent immediately and that inspired me to continue use. I also like that this product requires only a fraction of what store bought brands need for effectiveness. A nice touch is being able to name the product whatever suits you - to me this conveys responsibility for my care routine choices.

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Angeleno
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I am extremely happy with the Ora… I am extremely happy with the Aura products! The pigments are very dense and offer a lot of color! The hair mask that I have been using makes my hair feel moisturized and healed, which is great since I have had extensive bleaching and coloring. The only challenge has been finding the perfect color For me, and the service department was fantastic and helping me find one!

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