AURA Personalized Hair Care

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4.25
Based on 20 Reviews

5

55.00%

4

25.00%

3

10.00%

2

10.00%

1

0.00%
About AURA Personalized Hair Care

At AURA, our mission is to transform your mirror moments with goal-focused hair care and eco-friendly accessories. Using 100% vegan ingredients, cruelty-free formulas, and sustainable packaging, we believe that everyone can achieve their dream hair while embracing their natural beauty. AURA's personalized hair care Rituals — featuring a custom Shampoo, Conditioner, and hair Masque — are designed to fit your unique hair goals and include the option to add a semi-permanent pigment and aroma at your desired strength. Our hair goals include Repair, Volumize, Moisturize, Scalp Care, Enhance Curls, Smooth, and Color Protect. You can combine more than one goal in your personalized formula and adjust it at any time to reflect your hair’s current needs. We also have over 50 different semi-permanent pigments to choose from (like French Lavender, Sonoma Red, and Chocolate) and six different aromas to fit your scent and color goals — both are totally optional! If you prefer a ready-to-order hair care product, you can explore our specialist-curated Best Sellers Collection which features some of our most-loved formulas and goal combinations. With these pre-formulated products, you can add these products to your cart right away, making them perfect for gifts. Whether you’re looking for a custom hair mask to enhance your curls or a purple conditioner that neutralizes brassy tones, it’s time to experience hair care with endless possibilities.

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Kayla
US

Aura = AMAZING The previews so I knew what to expect were great. The timely shipping is great. The response time from staff is great. The product quality (tinted masque and tinted conditioner) is AMAZING! Definitely haven’t found any other product that is “safe” (free of harsh and damaging toxins) and has such vibrant and lasting colors!

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Candis
US

Honestly, the waxiness is not worth it. Honestly, I love the color the masque gives my hair and the aroma. The waxy feeling though is not worth the color in my opinion. I have tried different techniques to try and use it, while having clean hair. Unfortunately, everytime I use the masque, my hair is waxy and greasy feeling for days. I have tried for months to figure out a good routine for this bc I really do want the color... To no avail I continue to be disappointed. I would love a solution or advise

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Sandy Richards
US

Perfection! I love how silky my hair feels. The tinted conditioner is absolutely amazing. I have been able to extend my color. This is the only shampoo and conditioner I use now! I was recently in the hospital. My husband brought me essentials so I could take a shower. I forgot my leave in conditioner. So I improvised and used a pea size of conditioner as a leave in conditioner. It worked! Thank you Aura!

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Elizabeth
US

Wonderful products I will never use any… Wonderful products I will never use any other hair care after the first time I used this. I have better results after the first time I used it than any other ones after a few months, this is so much better, I just love it!!! My hairdresser is just amazed by the way my hair feels I spend more time with her because she just plays with my hair more than anything else lol. Not in a weird way. . definitely best compliments come from just everyone that has seen me on a regular basis and notices the difference... just can't say enough about it and I don't know how much room I have but I honestly will not use anything else again and I really am picky about my hair.

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JUDY A
US

Best hair ever My hair is in the best condition it has ever been in because of your products particularly the hair mask. I only use it every two weeks but I get lots of compliments on the color of my hair because I put brown pigment in the mask and it gives my hair reddish undertones

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