Willpower not included! Took advantage of their 2 weeks' trial for £1 - then was able to cancel subscription without any problems. I found this app very useful - the psychology and quizzes are interesting and informative, but at the end of the day, weightloss is down to your own willpower and choices (not to eat lots of calorific dense foods...), hence my decision to cancel the subscription... Nevertheless, I was impressed with the food look-up tool as it has a wide range of foods, including many supermarket own brands and even "well-known" diet plan meals.

An effective weight loss tool An effective weight loss tool. In the end, it's just applying psychology and tracking. But that may be all you need. I would appreciate the lessons being less American and more international in the voice and words used but it's not a big thing. I haven't used the coaches function so no comment on whether it works

I don't think the colour codes are always accurate I don't think the colour codes are accurate, ergo what the Noon algorithm seems an orange food or green, whatever, frequently seem off For example, I just put Mango Lassi in, it went to Green, which sure, made me feel good, but it has enough sugar in it to sink a mini-titanic... There is something weird going on....

Free to choose and find what works for you A brilliant app to change one's eating mindset. Easy to use, well presented lessons with a cheeky tone that does not impose while providing support. Best of all the idea that you have a calorie budget to spend and rather than taking away foods you want to eat you learn to manage them more carefully. I've had excellent feedback from the AI and quick responses from help centre too. Understanding portion size is tricky and could use some visual clues otherwise I'm sticking to my goal and seeing results.

extra weight is something that I am… extra weight is something that I am struggling constantly with. I believe that it's possible to change the way I look but for this I must have a lot of willpower and true desire to lose it. due to this service I managed to realize how proper nutrition affects my weight. sometimes it's not even obligatory to exercise every day and exhaust yourself, more than just eating properly. it's all about psychology and thank to Noom for dispelling all the myths I have about eating. It's so valuable for me having such a backup during such tough period. but I ain't give up!