Very poor initial experience. Far too expensive After subscribing to their lowest plan to try it out I was given the option of spending 192 of my 200 credits to run a Recon Report. Now if I want to run any additional reports they want to charge a lot more. So, in a nutshell my first entire monthly expense allowed me to run ONE report...?? No thanks

Difficult overall We are most likely going to cancel. We don't like your website and the fact that every time we try and use it for one of your clients you know nothing about them even if they have been active for years in SEO and Adwords. Then I have to add in their keywords

Good to a point then you need advanced SEO skills Great for first steps in understanding your market and their SEO strategies, beyond that you need more help to make real use of this information. I kept hitting roadblocks in my knowledge and videos also started out clear and then SEO jargon above my head.

Need a larger database of keywords When gathering and analyzing competitive keywords via tools such as Kombat, SpuFu is one of the best tools on the market. But my team has struggled getting baseline monthly search volume when trying to identify new keywords opportunities. We work in a niche sector so while this is not surprising, we found other tools that met these needs better.

Did a few free searches on the clients … Did a few free searches on the clients websites Adwords to see how accurate it was. Out of 30 of them not one "had Adwords"