Good to a point then you need advanced SEO skills Great for first steps in understanding your market and their SEO strategies, beyond that you need more help to make real use of this information. I kept hitting roadblocks in my knowledge and videos also started out clear and then SEO jargon above my head.

Concept is great; falls short Concept is great, but does not deliver. I've downloaded reports as PDFs and had them differ from the same report as a CSV file .I spoke with them today and after they updated their site, they found lots of issues. These may resolve. Customer service was a pain in the neck. Once I spoke with someone, it was fine, but no one answered for days, and email response was slow. When I sent screenshots with my issues, my email was marked spam and we went back and forth about that. The site offers a few features for free, but due to the unreliability, paying for it is no better. This site provides enough to scratch the surface, but don't expect too much from them.

I'm not happy with this crowd. I'm not happy with this crowd. I've decided to subscribe to their "Professional", $39 for the first month, package. In one instance they charged me two times $39, in two separate transactions marked as "Groceries". When I raised the issue with their representative, they denied the two transactions and offered to refund me "the only $39 payment they have on their system" and keep the "subscription" on - even after I send them proof from my bank of the transaction reports for the two separate charges of $39 each marked as "Groceries". Well, that's when they stopped chatting with me and I see that the "subscription" had been cancelled immediately. But I am still short of $78. Oh, and suddenly the email address I submitted to them got bombarded with spam "reports". May be coincidence, right?

Did a few free searches on the clients … Did a few free searches on the clients websites Adwords to see how accurate it was. Out of 30 of them not one "had Adwords"

Need a larger database of keywords When gathering and analyzing competitive keywords via tools such as Kombat, SpuFu is one of the best tools on the market. But my team has struggled getting baseline monthly search volume when trying to identify new keywords opportunities. We work in a niche sector so while this is not surprising, we found other tools that met these needs better.