Very poor initial experience. Far too expensive After subscribing to their lowest plan to try it out I was given the option of spending 192 of my 200 credits to run a Recon Report. Now if I want to run any additional reports they want to charge a lot more. So, in a nutshell my first entire monthly expense allowed me to run ONE report...?? No thanks

Unreliable and never works properly Most of the time when you attempt to use the site its freezing, crashing, takes 10 mins to carry out a simple search, or just takes 10 mins and doesn't do anything. Terrible site that is rarely ever working properly. If you've got plenty of time to waste waiting for it to actually do something, this is for you. If you haven't got plenty of time to waste waiting for it to do something or of you don't like customer service that work 1 minute of a day, this is not for you.

Good to a point then you need advanced SEO skills Great for first steps in understanding your market and their SEO strategies, beyond that you need more help to make real use of this information. I kept hitting roadblocks in my knowledge and videos also started out clear and then SEO jargon above my head.

Not enough data and is a big waste of… Not enough data and is a big waste of money for Keyword search. If you don't get a 1-week free trial just don't go for this company. Note: Maybe this applies to UK companies and they might have better data for US businesses.

Tried it but data and features come up… Tried it but data and features come up way short! I needed local page ranking but not available. SEMrush although more expensive has better results. My go to is Mondovo.com better metrics, ie MOZ and SEMrush and awesome reporting.