Tried it but data and features come up… Tried it but data and features come up way short! I needed local page ranking but not available. SEMrush although more expensive has better results. My go to is Mondovo.com better metrics, ie MOZ and SEMrush and awesome reporting.

Poor performance The reports would not work and the server continued to lock when I tried to get one url report or three url's to see what my competitors were doing as far as ppc.

Good to a point then you need advanced SEO skills Great for first steps in understanding your market and their SEO strategies, beyond that you need more help to make real use of this information. I kept hitting roadblocks in my knowledge and videos also started out clear and then SEO jargon above my head.

Need a larger database of keywords When gathering and analyzing competitive keywords via tools such as Kombat, SpuFu is one of the best tools on the market. But my team has struggled getting baseline monthly search volume when trying to identify new keywords opportunities. We work in a niche sector so while this is not surprising, we found other tools that met these needs better.

Concept is great; falls short Concept is great, but does not deliver. I've downloaded reports as PDFs and had them differ from the same report as a CSV file .I spoke with them today and after they updated their site, they found lots of issues. These may resolve. Customer service was a pain in the neck. Once I spoke with someone, it was fine, but no one answered for days, and email response was slow. When I sent screenshots with my issues, my email was marked spam and we went back and forth about that. The site offers a few features for free, but due to the unreliability, paying for it is no better. This site provides enough to scratch the surface, but don't expect too much from them.