Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Shipped fast, works in Coke Shipped fast, zero proof whiskey works well in coke, haven't tried many other mixed drinks yet but was impressed by the simulated Jack and Coke. Doesn't taste much like whiskey on its own, no burn or bite though they seem to have a somewhat spicey finish, maybe from the peppercorn? It's a bit delayed though, drinking it straight or near straight will spoil the illusion. Overall I recommend it, there's not much out there like it.

We had hoped that the whiskey… We had hoped that the whiskey alternative we bought would taste a little bit like whiskey based on the explanation of research that was written about the process of developing it. Unfortunately we didn't like it at all and threw it out. It was too spicy and burned the back of our throats. Even after using it to make several drinks instead of drinking it straight it was terrible. The idea was good and we really wish we could have liked something about it but it really tasted bad.

Presentation and bottle are a 5 Presentation and bottle are a 5. Very appealing to the eye and looks luxurious. The first sip with nothing else added was very strong like alcohol; had a bite to it- spicy. I need to try a real recipe with it to see if it changes the flavor. I know it's not real alcohol and there's no affects when drinking it so that's always a bummer. But for a mock-cocktail its a great alternative. I only say a 4 because the flavor wasn't my favorite.

Disappointed Disappointed. I have been contemplating buying this for a couple months as I'm pregnant and really missing margaritas. I got sucked in with a free shipping email and decided to finally try it. I tried several recipes and all of them were undrinkable. I'm very disapointed. The tequila alternative is VERY spicy which I was not expecting. I don't feel like it added anything to the flavor of the other ingredients I added it to except for spice. I definitely won't be trying any of the other flavors. I wish it was available in smaller sizes so I wouldn't be out $26 and stuck with a big bottle of this stuff.