Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

Delicious! Especially if You are a Fan of Botanical Forward Gins Delicious! Makes it very easy to trade alcohol calories for excellent flavor. I enjoy it with a splash of a good lite tonic. It's a great way to end the evening. If you like gins with a strong botanical profile then you'll enjoy the flavors in this heady, aromatic substitute.

Ritual Zero is amazing Ritual Zero is amazing! I recently gave up alcohol but still wanted to have the experience of making fancy drinks and host friends over with an 'open bar'. Ritual Zero has conquered me and my friends! My favorite is the Tequila alternative. It smells like the real stuff! The Whiskey alternative smells great and makes an awesome N/A Old Fashioned. Finally the gin alternative is my least favorite but only because I have never enjoyed gin...I wish there was a rum alternative though! I need my AF pirate drink! All flavors have a nice kick to them that really mimics the alcohol burn.

An Excellent Alternative! I was surprised by how well Ritual was able to replicate the notes in tequila/gin/whiskey (especially with zero calories)...I am loving having nightly elixirs without the morning hangover. The tequila is spicy on its own, which might be too strong for some people, but I LOVE it.