Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

I am extremely disappointed with this… I am extremely disappointed with this product. We got the Whiskey Alternative and it is extremely smokey and spicy; it does not taste remotely like whiskey. It’s more like a bad mixer. Have been trying to get a refund from RZ since the store we bought it from will not refund opened bottles. When I emailed about the problem and it was discovered we bought it at a store and not online, haven’t been able to get a response about a refund for some reason. Hopefully it’s just an oversight, but very unimpressed despite all the “rave reviews”.

Delicious! Especially if You are a Fan of Botanical Forward Gins Delicious! Makes it very easy to trade alcohol calories for excellent flavor. I enjoy it with a splash of a good lite tonic. It's a great way to end the evening. If you like gins with a strong botanical profile then you'll enjoy the flavors in this heady, aromatic substitute.

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Ritual Zero is amazing Ritual Zero is amazing! I recently gave up alcohol but still wanted to have the experience of making fancy drinks and host friends over with an 'open bar'. Ritual Zero has conquered me and my friends! My favorite is the Tequila alternative. It smells like the real stuff! The Whiskey alternative smells great and makes an awesome N/A Old Fashioned. Finally the gin alternative is my least favorite but only because I have never enjoyed gin...I wish there was a rum alternative though! I need my AF pirate drink! All flavors have a nice kick to them that really mimics the alcohol burn.