Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

Shipped fast, works in Coke Shipped fast, zero proof whiskey works well in coke, haven't tried many other mixed drinks yet but was impressed by the simulated Jack and Coke. Doesn't taste much like whiskey on its own, no burn or bite though they seem to have a somewhat spicey finish, maybe from the peppercorn? It's a bit delayed though, drinking it straight or near straight will spoil the illusion. Overall I recommend it, there's not much out there like it.

Presentation and bottle are a 5 Presentation and bottle are a 5. Very appealing to the eye and looks luxurious. The first sip with nothing else added was very strong like alcohol; had a bite to it- spicy. I need to try a real recipe with it to see if it changes the flavor. I know it's not real alcohol and there's no affects when drinking it so that's always a bummer. But for a mock-cocktail its a great alternative. I only say a 4 because the flavor wasn't my favorite.

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Best Non-Alcoholic Margarita - with minimal calories We mix the Tequila product with Bob's sugar free margarita mix and either Coors Edge or Bud Zero non-alcoholic beer. To add the triple sec flavors we squeeze the juice of half of an orange into the drink. To kick it up a bit, we muddle a few slices of jalapeno and cucumber into the Ritual. This tastes like a high-end margarita and fills our need for that delicious cocktail. This is our new GO TO drink. Fabulous for those who can't drink or don't want to consume alcohol.