Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!

I tried the whiskey I tried the whiskey, but the hot peppers kill the taste for me, way too much influence from those--I added some sweet vermouth and that did not work either. I will try the Tequila and the Gin, and one more try with the whiskey, but I don't like the taste so far--I am trying to cut back on my alcohol, but this does not appear to be the answer.

An Excellent Alternative! I was surprised by how well Ritual was able to replicate the notes in tequila/gin/whiskey (especially with zero calories)...I am loving having nightly elixirs without the morning hangover. The tequila is spicy on its own, which might be too strong for some people, but I LOVE it.