Mocktails for the win! Love these alcohol alternatives- the gin is surprisingly my favorite! Really enjoy trying out the cocktails in the recipe book provided with the sample pack of all three. Makes me feel like I'm fitting in with the group while having a drink in hand without all the carbs, or the hangover!

Best Non-Alcoholic Margarita - with minimal calories We mix the Tequila product with Bob's sugar free margarita mix and either Coors Edge or Bud Zero non-alcoholic beer. To add the triple sec flavors we squeeze the juice of half of an orange into the drink. To kick it up a bit, we muddle a few slices of jalapeno and cucumber into the Ritual. This tastes like a high-end margarita and fills our need for that delicious cocktail. This is our new GO TO drink. Fabulous for those who can't drink or don't want to consume alcohol.

Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

I am so impressed with the Ritual… I am so impressed with the Ritual tequila! I am pregnant and was looking to enjoy some mocktails while socializing with people who are drinking. Every other product I tried was gross and filled with sugar. Ritual has zero calories and truthfully tastes like tequila. I made watermelon margaritas and everyone liked my mocktails more than their own real cocktails. Buy some! You won't be disappointed!

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!