Unexpected, but enjoyable. This did not meet precisely what I was hoping for, but perhaps what I am looking for doesn't exist yet! I used to sip and shoot whiskey straight with a chaser and was hoping for something that could give me the similar tastes and sensations drinking that way as I am no longer able to drink alcohol due to medical concerns. However - I am in no way dissatisfied with the product and will absolutely use it as a mixer to create drinks with as intended! In that capacity it is a game changer. I will definitely restock and keep this Ritual Whiskey in my home. It gives me an option I didn't even think I had!

Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!

Best Non-Alcoholic Margarita - with minimal calories We mix the Tequila product with Bob's sugar free margarita mix and either Coors Edge or Bud Zero non-alcoholic beer. To add the triple sec flavors we squeeze the juice of half of an orange into the drink. To kick it up a bit, we muddle a few slices of jalapeno and cucumber into the Ritual. This tastes like a high-end margarita and fills our need for that delicious cocktail. This is our new GO TO drink. Fabulous for those who can't drink or don't want to consume alcohol.

The whiskey alternative is horrendous… The whiskey alternative is horrendous and more so a Scotch alternative than a bourbon alternative. Super smokey on the noise, SWEET, and horrendously spicy for no apparent reason other than to emulate the alcohol burn. The tequila is a slightly better representation but also way too peppery on the finish. I asked my husband if he added jalepeno to my margarita. It's THAT spicy. I'm dreading the gin because gin is my favorite spirit. I just don't think I can stomach it if it's anything like the whiskey.