Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

I am extremely disappointed with this… I am extremely disappointed with this product. We got the Whiskey Alternative and it is extremely smokey and spicy; it does not taste remotely like whiskey. It’s more like a bad mixer. Have been trying to get a refund from RZ since the store we bought it from will not refund opened bottles. When I emailed about the problem and it was discovered we bought it at a store and not online, haven’t been able to get a response about a refund for some reason. Hopefully it’s just an oversight, but very unimpressed despite all the “rave reviews”.

Delicious! Especially if You are a Fan of Botanical Forward Gins Delicious! Makes it very easy to trade alcohol calories for excellent flavor. I enjoy it with a splash of a good lite tonic. It's a great way to end the evening. If you like gins with a strong botanical profile then you'll enjoy the flavors in this heady, aromatic substitute.

Love the idea but unfortunately the… Love the idea but unfortunately the execution was off. I tried the tequila alternative but it was too peppery. Might be good in a bloody Mary or something calling for mezcal. Will not be experimenting with the others as theses bottles are not cheap