Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Ordering from Ritual Zero Proof Ordering from Ritual Zero Proof was super easy. I always love free shipping, so that is a plus. Their website is easy to navigate and well organized. The ordered item arrived in a timely manner and in the time frame originally given. I also appreciate that the order was in an appropriate sized package and not sent with unnecessary extra packing or too large of a box (as I like try to create less waste where possible).

Disappointed Disappointed. I have been contemplating buying this for a couple months as I'm pregnant and really missing margaritas. I got sucked in with a free shipping email and decided to finally try it. I tried several recipes and all of them were undrinkable. I'm very disapointed. The tequila alternative is VERY spicy which I was not expecting. I don't feel like it added anything to the flavor of the other ingredients I added it to except for spice. I definitely won't be trying any of the other flavors. I wish it was available in smaller sizes so I wouldn't be out $26 and stuck with a big bottle of this stuff.

An Excellent Alternative! I was surprised by how well Ritual was able to replicate the notes in tequila/gin/whiskey (especially with zero calories)...I am loving having nightly elixirs without the morning hangover. The tequila is spicy on its own, which might be too strong for some people, but I LOVE it.

Delicious! Especially if You are a Fan of Botanical Forward Gins Delicious! Makes it very easy to trade alcohol calories for excellent flavor. I enjoy it with a splash of a good lite tonic. It's a great way to end the evening. If you like gins with a strong botanical profile then you'll enjoy the flavors in this heady, aromatic substitute.