The whiskey alternative is horrendous… The whiskey alternative is horrendous and more so a Scotch alternative than a bourbon alternative. Super smokey on the noise, SWEET, and horrendously spicy for no apparent reason other than to emulate the alcohol burn. The tequila is a slightly better representation but also way too peppery on the finish. I asked my husband if he added jalepeno to my margarita. It's THAT spicy. I'm dreading the gin because gin is my favorite spirit. I just don't think I can stomach it if it's anything like the whiskey.

Shipped fast, works in Coke Shipped fast, zero proof whiskey works well in coke, haven't tried many other mixed drinks yet but was impressed by the simulated Jack and Coke. Doesn't taste much like whiskey on its own, no burn or bite though they seem to have a somewhat spicey finish, maybe from the peppercorn? It's a bit delayed though, drinking it straight or near straight will spoil the illusion. Overall I recommend it, there's not much out there like it.

Presentation and bottle are a 5 Presentation and bottle are a 5. Very appealing to the eye and looks luxurious. The first sip with nothing else added was very strong like alcohol; had a bite to it- spicy. I need to try a real recipe with it to see if it changes the flavor. I know it's not real alcohol and there's no affects when drinking it so that's always a bummer. But for a mock-cocktail its a great alternative. I only say a 4 because the flavor wasn't my favorite.

I am so impressed with the Ritual… I am so impressed with the Ritual tequila! I am pregnant and was looking to enjoy some mocktails while socializing with people who are drinking. Every other product I tried was gross and filled with sugar. Ritual has zero calories and truthfully tastes like tequila. I made watermelon margaritas and everyone liked my mocktails more than their own real cocktails. Buy some! You won't be disappointed!

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!