Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!

Mocktails for the win! Love these alcohol alternatives- the gin is surprisingly my favorite! Really enjoy trying out the cocktails in the recipe book provided with the sample pack of all three. Makes me feel like I'm fitting in with the group while having a drink in hand without all the carbs, or the hangover!

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

I am extremely disappointed with this… I am extremely disappointed with this product. We got the Whiskey Alternative and it is extremely smokey and spicy; it does not taste remotely like whiskey. It’s more like a bad mixer. Have been trying to get a refund from RZ since the store we bought it from will not refund opened bottles. When I emailed about the problem and it was discovered we bought it at a store and not online, haven’t been able to get a response about a refund for some reason. Hopefully it’s just an oversight, but very unimpressed despite all the “rave reviews”.

We had hoped that the whiskey… We had hoped that the whiskey alternative we bought would taste a little bit like whiskey based on the explanation of research that was written about the process of developing it. Unfortunately we didn't like it at all and threw it out. It was too spicy and burned the back of our throats. Even after using it to make several drinks instead of drinking it straight it was terrible. The idea was good and we really wish we could have liked something about it but it really tasted bad.