Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Delicious! Especially if You are a Fan of Botanical Forward Gins Delicious! Makes it very easy to trade alcohol calories for excellent flavor. I enjoy it with a splash of a good lite tonic. It's a great way to end the evening. If you like gins with a strong botanical profile then you'll enjoy the flavors in this heady, aromatic substitute.

Love the idea but unfortunately the… Love the idea but unfortunately the execution was off. I tried the tequila alternative but it was too peppery. Might be good in a bloody Mary or something calling for mezcal. Will not be experimenting with the others as theses bottles are not cheap

Shipped fast, works in Coke Shipped fast, zero proof whiskey works well in coke, haven't tried many other mixed drinks yet but was impressed by the simulated Jack and Coke. Doesn't taste much like whiskey on its own, no burn or bite though they seem to have a somewhat spicey finish, maybe from the peppercorn? It's a bit delayed though, drinking it straight or near straight will spoil the illusion. Overall I recommend it, there's not much out there like it.

I am so impressed with the Ritual… I am so impressed with the Ritual tequila! I am pregnant and was looking to enjoy some mocktails while socializing with people who are drinking. Every other product I tried was gross and filled with sugar. Ritual has zero calories and truthfully tastes like tequila. I made watermelon margaritas and everyone liked my mocktails more than their own real cocktails. Buy some! You won't be disappointed!