Presentation and bottle are a 5 Presentation and bottle are a 5. Very appealing to the eye and looks luxurious. The first sip with nothing else added was very strong like alcohol; had a bite to it- spicy. I need to try a real recipe with it to see if it changes the flavor. I know it's not real alcohol and there's no affects when drinking it so that's always a bummer. But for a mock-cocktail its a great alternative. I only say a 4 because the flavor wasn't my favorite.

Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

Shipped fast, works in Coke Shipped fast, zero proof whiskey works well in coke, haven't tried many other mixed drinks yet but was impressed by the simulated Jack and Coke. Doesn't taste much like whiskey on its own, no burn or bite though they seem to have a somewhat spicey finish, maybe from the peppercorn? It's a bit delayed though, drinking it straight or near straight will spoil the illusion. Overall I recommend it, there's not much out there like it.

Disappointed Disappointed. I have been contemplating buying this for a couple months as I'm pregnant and really missing margaritas. I got sucked in with a free shipping email and decided to finally try it. I tried several recipes and all of them were undrinkable. I'm very disapointed. The tequila alternative is VERY spicy which I was not expecting. I don't feel like it added anything to the flavor of the other ingredients I added it to except for spice. I definitely won't be trying any of the other flavors. I wish it was available in smaller sizes so I wouldn't be out $26 and stuck with a big bottle of this stuff.

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!