Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!

Unexpected, but enjoyable. This did not meet precisely what I was hoping for, but perhaps what I am looking for doesn't exist yet! I used to sip and shoot whiskey straight with a chaser and was hoping for something that could give me the similar tastes and sensations drinking that way as I am no longer able to drink alcohol due to medical concerns. However - I am in no way dissatisfied with the product and will absolutely use it as a mixer to create drinks with as intended! In that capacity it is a game changer. I will definitely restock and keep this Ritual Whiskey in my home. It gives me an option I didn't even think I had!

The whiskey alternative is horrendous… The whiskey alternative is horrendous and more so a Scotch alternative than a bourbon alternative. Super smokey on the noise, SWEET, and horrendously spicy for no apparent reason other than to emulate the alcohol burn. The tequila is a slightly better representation but also way too peppery on the finish. I asked my husband if he added jalepeno to my margarita. It's THAT spicy. I'm dreading the gin because gin is my favorite spirit. I just don't think I can stomach it if it's anything like the whiskey.

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

An Excellent Alternative! I was surprised by how well Ritual was able to replicate the notes in tequila/gin/whiskey (especially with zero calories)...I am loving having nightly elixirs without the morning hangover. The tequila is spicy on its own, which might be too strong for some people, but I LOVE it.