I am extremely disappointed with this… I am extremely disappointed with this product. We got the Whiskey Alternative and it is extremely smokey and spicy; it does not taste remotely like whiskey. It’s more like a bad mixer. Have been trying to get a refund from RZ since the store we bought it from will not refund opened bottles. When I emailed about the problem and it was discovered we bought it at a store and not online, haven’t been able to get a response about a refund for some reason. Hopefully it’s just an oversight, but very unimpressed despite all the “rave reviews”.

Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

An Excellent Alternative! I was surprised by how well Ritual was able to replicate the notes in tequila/gin/whiskey (especially with zero calories)...I am loving having nightly elixirs without the morning hangover. The tequila is spicy on its own, which might be too strong for some people, but I LOVE it.

Best Non-Alcoholic Margarita - with minimal calories We mix the Tequila product with Bob's sugar free margarita mix and either Coors Edge or Bud Zero non-alcoholic beer. To add the triple sec flavors we squeeze the juice of half of an orange into the drink. To kick it up a bit, we muddle a few slices of jalapeno and cucumber into the Ritual. This tastes like a high-end margarita and fills our need for that delicious cocktail. This is our new GO TO drink. Fabulous for those who can't drink or don't want to consume alcohol.

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!