Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

Unexpected, but enjoyable. This did not meet precisely what I was hoping for, but perhaps what I am looking for doesn't exist yet! I used to sip and shoot whiskey straight with a chaser and was hoping for something that could give me the similar tastes and sensations drinking that way as I am no longer able to drink alcohol due to medical concerns. However - I am in no way dissatisfied with the product and will absolutely use it as a mixer to create drinks with as intended! In that capacity it is a game changer. I will definitely restock and keep this Ritual Whiskey in my home. It gives me an option I didn't even think I had!

I am so impressed with the Ritual… I am so impressed with the Ritual tequila! I am pregnant and was looking to enjoy some mocktails while socializing with people who are drinking. Every other product I tried was gross and filled with sugar. Ritual has zero calories and truthfully tastes like tequila. I made watermelon margaritas and everyone liked my mocktails more than their own real cocktails. Buy some! You won't be disappointed!

I tried the whiskey I tried the whiskey, but the hot peppers kill the taste for me, way too much influence from those--I added some sweet vermouth and that did not work either. I will try the Tequila and the Gin, and one more try with the whiskey, but I don't like the taste so far--I am trying to cut back on my alcohol, but this does not appear to be the answer.

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!