Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.

Ordering from Ritual Zero Proof Ordering from Ritual Zero Proof was super easy. I always love free shipping, so that is a plus. Their website is easy to navigate and well organized. The ordered item arrived in a timely manner and in the time frame originally given. I also appreciate that the order was in an appropriate sized package and not sent with unnecessary extra packing or too large of a box (as I like try to create less waste where possible).

We had hoped that the whiskey… We had hoped that the whiskey alternative we bought would taste a little bit like whiskey based on the explanation of research that was written about the process of developing it. Unfortunately we didn't like it at all and threw it out. It was too spicy and burned the back of our throats. Even after using it to make several drinks instead of drinking it straight it was terrible. The idea was good and we really wish we could have liked something about it but it really tasted bad.

An Excellent Alternative! I was surprised by how well Ritual was able to replicate the notes in tequila/gin/whiskey (especially with zero calories)...I am loving having nightly elixirs without the morning hangover. The tequila is spicy on its own, which might be too strong for some people, but I LOVE it.

Re*review After giving U a 1 star review I am re-reviewing. My initial taste was stand alone sip but I have since integrated Ritual Zero proof into different mixes. I now change it to 4 star as it supplements the alcohol with a new flavor while cutting down on potency of drinks. Good job!