Avoid the Aperitif, enjoy the Rum Enjoyed the Ritual Zero Proof Rum, Whisky and Gin alternatives -- but the Aperitif Alternative tasted slightly worse than the cherry cough syrup I remember from my youth. The same chemically bitter taste attempting to hide behind a sickly sweet fluid. Afraid this one really doesn't work. The rum is best, the gin good in G&Ts, the whisky tasty as long as you don't think of it as whisky. Avoid the Aperitif!!!!

I am so impressed with the Ritual… I am so impressed with the Ritual tequila! I am pregnant and was looking to enjoy some mocktails while socializing with people who are drinking. Every other product I tried was gross and filled with sugar. Ritual has zero calories and truthfully tastes like tequila. I made watermelon margaritas and everyone liked my mocktails more than their own real cocktails. Buy some! You won't be disappointed!

I am extremely disappointed with this… I am extremely disappointed with this product. We got the Whiskey Alternative and it is extremely smokey and spicy; it does not taste remotely like whiskey. It’s more like a bad mixer. Have been trying to get a refund from RZ since the store we bought it from will not refund opened bottles. When I emailed about the problem and it was discovered we bought it at a store and not online, haven’t been able to get a response about a refund for some reason. Hopefully it’s just an oversight, but very unimpressed despite all the “rave reviews”.

We had hoped that the whiskey… We had hoped that the whiskey alternative we bought would taste a little bit like whiskey based on the explanation of research that was written about the process of developing it. Unfortunately we didn't like it at all and threw it out. It was too spicy and burned the back of our throats. Even after using it to make several drinks instead of drinking it straight it was terrible. The idea was good and we really wish we could have liked something about it but it really tasted bad.

Does not taste like gin Does not taste like gin. I've had a lot of gins over the years, keeping 3-4 of my favorites in my liquor cabinet and regularly trying new brands and styles. I typically have a G&T and/or gin cocktail most evenings Spring through Fall, and consider myself familiar with the range. To me this 'gin alternative' has a taste of toothpaste and jalapeno. After trying Ritual's 'gin alternative' three different ways, I cannot think of an occasion where I would want a gin and would chose Ritual's 'gin alternative'. I've gifted the rest of my bottle to a friend who likes a challenge -- we'll see what they can make of it.