Shopping fine; Shipping seemed unclear Shopping itself was fine. However, when I placed the order and selected the default "USPS Priority Mail," I couldn't find an explanation of what that is in terms of potential number of days til delivery. A ballpark figure would have been nice so I could make the best choice between that option and another.

Broad selection but navigating could be… Broad selection but navigating could be better. I had to pull out your catalog to find stuff and think I didn’t get to see all. You should group things better. Why are balls not together?

Love the ease of navigating the site… Love the ease of navigating the site and the professional discount. Hate the shipping charges. If I forgot to order something for my clinic, the shipping charges dissuade me from ordering again and I usually find an alternative at a different site. Perhaps looking at free shipping over a certain dollar amount would encourage people to: -order more products to meet the threshold -order more frequently

Good and great I Waill say -

Comparison charts of products would be useful Product differentiation needs to be clearer. They have so many rollers but difficult to tell them apart. The terminology is also confusing - standard density, medium density, hard, soft etc. A standardized description would help and also a comparison chart of rollers. The videos on product pages are marketing and don't provide useful information. It's amazing how companies with decent products spend on marketing...when useful content could sell the product. Shipping prices are ridiculous. My rating is for the quality of products - their site and customer communications/service can be improved