Super Stylish Flat, in the heart of Soho! We booked this apartment for a long stay and we really enjoyed living there. The apt is stylish and nicely furnished, and we were pleasantly surprised by how quiet the bedroom was (especially for being in the heart of Soho!). The Blueground team was really professional and helpful and we would definitely book one of their apartments again. We definitely recommend staying here on your trip to London, especially if you want to enjoy nightlife, great restaurants, and central attractions.

Avoid them if you don’t want to stay in… Avoid them if you don’t want to stay in a property previously has been used by a convicted prostitute. Blueground is managing the flat above mine and in the middle of the night 2 police man handcuffed the tenant and took her out! The next day, another individual was crying and complaining to police about a thiefery!!

Apartment exaclty as shown Apartment exaclty as shown, Customer support is great - worth paying extra for sure

Please do not book through this… Please do not book through this company. I had booked an apartment in London for 6 months from September.I paid the deposit and the booking amount.After a month hey got back saying that the previous tenant has decided to terminate the contract so either I will have to take the apartment from May or my booking will be cancelled.Very unprofessional

Yet another instance of a deposit not… Yet another instance of a deposit not returned in a timely manner. We checked out of our Zurich apartment 5+ weeks ago and still have no news on our refund which was due last week. The company "representatives" continue to pass the buck and blame the accounting department (a department so inept they can't answer an email within seven days). Blueground will respond to this review with words like "sincerely" and "doing our best" and a bunch of other nonsensical platitudes. As you can see by the litany of other 1 star reviews, do not believe these responses. They are categorically false and disingenuous. The best I can hope is that they see this review, quickly blame their "partner platform" and process the refund. All this goes to say, avoid Blueground at all costs. The apartment photos are taken in perfect light with illusive angles and once you factor in the non-refundable service cost (10% of the total rent) and the mysteriously non-refundable refund, it ends up being an extremely expensive endeavor that will drain you of your finances and spirit. Airbnb is a far superior experience with the ability to have personal interactions with your host and a platform that is responsive and operates like a real, respectable business.