Good location Good location, all you need is there. Real good beds. Communication is easy and you get immediately an answer to your questions. All was uncomplicated.

Yet another instance of a deposit not… Yet another instance of a deposit not returned in a timely manner. We checked out of our Zurich apartment 5+ weeks ago and still have no news on our refund which was due last week. The company "representatives" continue to pass the buck and blame the accounting department (a department so inept they can't answer an email within seven days). Blueground will respond to this review with words like "sincerely" and "doing our best" and a bunch of other nonsensical platitudes. As you can see by the litany of other 1 star reviews, do not believe these responses. They are categorically false and disingenuous. The best I can hope is that they see this review, quickly blame their "partner platform" and process the refund. All this goes to say, avoid Blueground at all costs. The apartment photos are taken in perfect light with illusive angles and once you factor in the non-refundable service cost (10% of the total rent) and the mysteriously non-refundable refund, it ends up being an extremely expensive endeavor that will drain you of your finances and spirit. Airbnb is a far superior experience with the ability to have personal interactions with your host and a platform that is responsive and operates like a real, respectable business.

Blueground will ignore you, too - even when the problem is their fault I thought I was special, but now I realize that Blueground's habitual way of operating is to ignore their customers. I haven't even been able to access my apartment. I received three emails saying they will call. But my phone never rings. A customer experience manager literally took the time to email to tell me she didn't have time to call me...even though she admitted Blueground made an error. It's such an outrageously bad customer experience that I almost laugh instead of cry. Until I realize that I've lost around $5k to them. Then I cry. So here's your sign to stay far away from Blueground

Very good place and I highly recommend… Very good place and I highly recommend it

Super Stylish Flat, in the heart of Soho! We booked this apartment for a long stay and we really enjoyed living there. The apt is stylish and nicely furnished, and we were pleasantly surprised by how quiet the bedroom was (especially for being in the heart of Soho!). The Blueground team was really professional and helpful and we would definitely book one of their apartments again. We definitely recommend staying here on your trip to London, especially if you want to enjoy nightlife, great restaurants, and central attractions.